SHIATZY CHEN Xia Zi Chen Qi Dongdong Advertising

In the 18th century AD, a period of pioneering and rejuvenating times; the development of humanistic philosophy, architectural style, and artistic aesthetics were all good marks or annotations in the great-era revolution. The designers of the Autumn/Winter 2017 collection bring together the euphoria of their euphoria. They use artistic techniques to blend the classical essences of the East and the West, and they are impressed by the feelings of modesty and hope to harvest the fruits and enjoy the festival.

The brand has always prepared the annual advertising blockbusters with the most rigorous attitude. This season, it once again cooperated with the shooting team in New York and was photographed by French photographer Bruno Dayan. Continuing the three-dimensional abstract dragon on the main stage of the show floor, it repeatedly tried and prepared to fold out the curve and color of the wood panel and install it in the studio to express the strength and modernity of the dragon.

In the situation, let various pieces of paper and sequins splash freely, echoing the fireworks in the Oriental celebrations, adding a buzz of joy. The filming focuses on atmosphere creation and light and shadow control. The director uses the effects of smoke and mirror reflections to not only present a virtual reality but also a deeper emotional interpretation of the pattern or color of the clothing.

This season's advertisements were jointly performed by three female models Issa Lish, Nastya Sten and Yue Han, and male model Nathan Morgan. The international supermodel, with an average age of 20 years old, has shuttled to major international shows in recent years and has become the first choice for fashion movie shooting.

The supermodel team uses the young and refined fresh image to express the essence of Rococo's court details, oriental clouds, dragons and phoenixes or lion totems with seemingly relaxed body language. Xia Zi · Chen 2017 autumn and winter advertising large with handbags, shoes and jewelry embellishment, complete creation of women's and men's magnificent brilliant momentum.