Fashion fabrics and creative design "zero distance" communication

2017 Keqiao Fashion Week· Fabrics China's cutting-edge designer and Keqiao Fabrics Enterprise Matchmaking Conference was held in Keqiao in August

On August 22nd, “2017 Keqiao Fashion Week· Fabrics China New Designer and Keqiao Fabric Enterprise Matchmaking Meeting” was held in Keqiao, Zhejiang. 25 Keqiao fabric companies and 20 new designers and 10 contest judges who participated in the “Double Hundred Doubles Competition” participated in the matchmaking meeting. At the meeting, the trend research experts of China Textile Information Center “2018/19 autumn and winter Chinese textiles” The fabric trend has been professionally interpreted.

The event was hosted by China Textile Information Center, National Textile Product Development Center and Shaoxing Keqiao District Science and Technology Bureau, and received strong support from the People's Government of Keqiao District, Shaoxing City.

Director of the Productivity Promotion Department of China National Textile and Apparel Council, Qiao Yanjin, Director of China Textile Information Center, Li Bo, Deputy Director of China Fashion Color Association, Qi Mei, Director of Trend Trends Department of China Textile Information Center, Director of Product Development Division, China Textile Information Center Liu Zhaoxiang, deputy director of the People's Government Office of Keqiao District, director of the Printing and Dyeing Industry Cluster Office of Keqiao District, Shaoxing City, and Xu Shu, the director of China Textile City Creative Industry Service Center, and Zhang Shanshan, deputy director, attended the event.

"Double Hundred Pairs" new upgrade

In 2016, China Textile Information Center and the People's Government of Keqiao District of Shaoxing City jointly organized the “China International Fabric Design Competition (Keqiao Division)” and “Fabrics China New Designer Fashion Design Invitational Tournament” and other activities for 2016 Ke Bridge Fashion Week added new highlights. In July of this year, “2017 Keqiao Fashion Week” was officially launched, and various heavyweight events and the release trend of Chinese women's fabrics were also launched. As one of the highlights of Fashion Week, “China International Fabric Design Competition (Keqiao Division)” was upgraded to “China Fashion Fabric Design Competition” and continued to be linked with “Fabrics China New Designer Fashion Design Invitational Tournament”, which constitutes a brand new “ Double-double match" event.

“The 'Double Hundred Doubles' event is a groundbreaking and leading industry activity in the Chinese textile industry. The event will guide the industry's attention to the development of a textile fabric product development management system guided by fashion trends and market demand. In the middle, the industry's fashion discourse rights have been continuously improved. At the same time, the activities have selected and gathered the most potential and vitality of the original design new power, incubating and cultivating new design talents, providing a stage for the Chinese design new force to show their self.” Qiao Yanjin Said in the speech at the meeting.

Qi Dongyu delivered a speech at the meeting. He pointed out that Keqiao District is a well-known economic zone and textile capital in the country. It has more than 1,200 industrial enterprises above designated size and 14 listed companies. In 2016, the large-scale textile industry in the region achieved an output value of 218.458 billion yuan, sales of 210.326 billion yuan, and textile exports of 8.86 billion US dollars. It is hoped that through the "Double Hundred Pairs of Matches" and the Matchmaking Conference, the international status of Keqiao Creative Design will be continuously improved, the brand image of "Fashion Keqiao" will be established, and the Keqiao fabric brand with innovative competitiveness will be selected and hatched. Keqiao's representative fashion brand injects new vitality into the creation of “Fashion Keqiao, Impression Keqiao, and Happiness Keqiao”.

Interpreting the future of fashion with trend language

Li Xiaofei, deputy editor of "The Trend of Textile and Fashion Trends", made a professional interpretation of the four themes of "China's textile fabrics in the autumn and winter of 2018/19", including the focus on the post-90s and the various "re-tribal" circles. The trend of the re-tribes; attention to the national culture, "small sorrow" and other original pastoral examinations; focus on spiritual practice and exploration, pragmatic aesthetics, etc. "create the old spirit"; focus on artificial intelligence and technology origin, supernatural aesthetics "retro new The future provides professional trend analysis guidance and product development direction recommendations.

Collaborate with the most powerful fashion forces

At the docking meeting, the cutting-edge designers introduced the style characteristics, creative design concepts, fabric requirements and cooperation intentions of their brands. Keqiao fabrics company has brought more than 1,500 kinds of fabric products, including knitting, woven, chemical fiber, cotton, hemp and many other categories. Each fabric company has displayed more than 60 kinds of fine fabrics on site, which provides rich designers. Purchasing resources and diversified choices. The event fully released the brand style and individualized needs of the cutting-edge designers, and also brought the fashion innovation achievements and commercial value transmission of Keqiao high-quality fabric enterprises.

Keqiao fabrics companies participating in this “China Fashion Fabric Design Competition” performed well, and the product development concept of technology and fashion showed the new vitality of Keqiao innovative textile enterprises, and also reflected the Keqiao fashion textile industry. Flourish.

The creative rookies emerging in the "Fabrics China's cutting-edge designer fashion creation design invitation" combine traditional traditional art with cutting-edge fashion design with deep professional accumulation, rich inspiration and high market sensitivity. In the middle, Zhang Yang’s bold style strongly conveys the fashion attitude and original ideals of the new generation.

“As an important part of the 'Double Hundred Doubles' event, this matchmaking will focus on strengthening the connection between fashion design and fabric brands, excavating and integrating the high-quality resources of the upstream and downstream of the industrial chain, and promoting the latest sharp fashion design strength and the most fashionable. The deep linkage of Keqiao's local fabric products will build a high-quality precision communication platform for the long-term cooperation and win-win cooperation between the two parties, contributing to the transformation and upgrading of Keqiao textile industry and the collaborative innovation of upstream and downstream of China's textile and garment industry chain. 2017' Double The Hundreds of Matches' activities and this matchmaking meeting are useful attempts by the industry's productivity promotion forces to promote the synergy between domestic excellent textile industry clusters and outstanding design and creative forces at home and abroad. I believe that it will surely bear the fruits of fashion productivity, passion and symbiosis. "Qiao Yanjin's words tell the purpose and significance of this matchmaking meeting.

The creative "crystallization" will be unveiled in various fashion festivals

The joint meeting between the national industry professional service platform and the industrial cluster public service platform can be said to establish the precise connection and benign interaction between creative products and the market, promote the industrialization of creative fabrics, and realize the collaborative innovation of the upstream and downstream of the industrial chain. Maximizing the value, promoting industrial clusters and enterprises to deepen product development, enhance product market competitiveness, and promote the overall improvement of the creative level of Keqiao textile industry cluster is undoubtedly of great significance.

It is reported that after this matchmaking meeting, the cutting-edge designers will use the fashionable fabrics provided by Keqiao Textile Enterprise to design and manufacture the garments, and in the form of “new designers and fashion shows”, the finale will be held on October 17th. The 2017 Keqiao Fashion Week closing show and the China International Fashion Week held in Beijing at the end of October are expected.

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