In the past ten days, there has been a topic that has always been entrenched in the front page of fashion media, that is, “see and buy†– the brand immediately launched the latest series after the show, instead of waiting six months later. Perhaps the singer is regarded as the wishful thinking of the brand, because they challenge the stable process of the entire fashion industry for decades. At this juncture, New York's Bergdorf Goodman took the lead in clarifying the attitude: support "show and sell". From February 18th, the Bauster Department Store invites a group of designer brands to participate in the "Right from the Runway" event every day. Department store customers can be close to the latest series after the show, just like buying a hand. If you see the Chinese, you can order immediately. According to official information, the brand that led the show was Brandon Maxwell. In addition to the 2016 autumn and winter collections directly from the show, there was also the Spring/Summer 2016 collection. Jason Wu, Monse, Joseph Altuzarra, Michael Kors, Sally LaPointe, Cushnie et Ochs and Prabal Gurung will make their debut in the next few days. Brandon Maxwell 2016 Fall Winter Collection Joseph Altuzarra 2016 Fall Winter Collection Joseph Altuzarra 2016 Fall Winter Collection “Now everyone is talking about timely satisfaction,†said Joshua Schulman, president of Bodolf. “So we have invited a few of the co-operating designers to do a one-day show so that customers can see and pick directly after the show.†The time difference between the release and the shelves has been around for a long time. The international fashion release schedule will always release the spring and summer series for the next year when the actual wear demand is half a year ahead of the September and October North Tropics. The autumn and winter collections are released during the spring months. The problem is that consumers are no longer waiting patiently. Do you still remember the fashion show that you saw six months ago? Even though it was so beautiful that it was trembled, even if you swear to save money, you have to buy it. But by the time of erosion, the original purchase desire may have long been Disappeared. That's why the brands such as Burberry, Tommy Hilfiger, Tom Ford, and Rebecca Minkoff are on the market. Burberry's approach is to launch the latest series on the line and offline simultaneously; Rebecca Minkoff added 17 models based on the Spring/Summer 2016 collection, which is a “read-and-buy†show that faces consumers; The brand Michael Kors has set up 8 pieces of ready-to-sell items in the 2016 Fall/Winter 56 style. You can go straight to the New York flagship store after watching the show, or take out your mobile phone to place an order online. Michael Kors is a sweater/picture source: Michael Kors Michael Kors is the sale / picture source: Michael Kors Michael Kors is the sale / picture source: Michael Kors When you compare and sell single items and complete series, you will find that the brand lacks "sincerity". Most of the products that are sold are show shoes and handbags. The items that can be worn on the body are far less beautiful than the other models on the show. Michael Kors wrote on the official website: "These items are not related to the time season, but the attitude of life. Directly bring this season's key items home to fill the wardrobe, why not?" This aspect reminds us why the products are mainly accessories – they are weakly connected with the seasons, but on the other hand they also expose the risks that the brand faces in implementing the “show and buy†model. Products, and stock up in advance. The months difference between the release of the catwalk and the fashion shelf seems to be "stupid", but it has its meaning. We all know that not all catwalks will eventually be available. Some designs are derived from life, but they are too high in life and therefore do not enter production. Most brands will exchange opinions with retailers during the fashion week, and final fine-tuning of the clothing according to the willingness of the other party to place an order, and the approximate output is expected. After that, they have to work with suppliers and manufacturers. Therefore, here is the problem of pulling the whole body. The French fashion brand APC founder said in an interview with fashion news network Fashionista: "'See-and-buy' is just a show for the media. Once the fashion house adopts this model, it will take two seasons and the inventory will be Something went wrong." Let's go back and look at the Portorf Store. As a retailer, the support it provides is just an open booking. The designer brand that cooperates with it can satisfy the consumer's desire in a short time, and pull the sales figures of the spring and summer series by the way. In addition to winning the “pioneer†status, the department store can get valuable market data in advance. 100% win-win case. As of now, the purest "show-and-buy" is likely to wait until the Burberry 2016 fall conference on February 22. As the initiator of the new model, how does it estimate market demand, separate the time of each series, and adjust the marketing pace... All kinds of details will be an important reference for each brand to follow up. Sports Socks,Non Slip Yoga Ankle Sock,Cushion Pad Ankle Socks,Knee High Sport Socks Shaoxing Evergreen Knitting Co., Ltd. , https://www.egsock.com
