ANOKHI: Nomadic Fairy Weekend's Ella | 2017 Shenzhen Fair

The brand ANOKHI is an original design women's brand under the HEAVEN ARTS company. The clothing is mainly Bohemian and incorporates the features of many regions and ethnic groups. The various nationalities' clothing culture and ethnic elements will be integrated into modern fashion designs, and clothing will be used as a carrier to display different ethnic cultures.

Brand story

ANOKHI is from Jaipur, the capital of Rajasthan, and is the first Indian fashion brand to combine creative design, traditional printing and dyeing, organic cotton fabrics, and successfully entered the European and American markets.

The people of Rajasthan in the desert have had a unique and acute sense of fashion since ancient times. From the lens decorations of the castle courts, the flowers and grass carvings, to the general people’s clothing, embroidery and patchwork, and thousands of colors, these are all It is the source of ANOKHI's design inspiration. The ancient folk template printing and dyeing, is ANOKHI persevering craft characteristics.

HEAVEN ARTS inherits the tenet of exquisite heritage and introduces ANOKHI into China. Based on the original ANOKHI, ANOKHI has been given more international elements.

Design Director

After 80 new cutting-edge fashion designer Tony

Graduation Costume Design Major in 2004

Master Ma Weiming, Hong Kong Famous Fashion Designer / Vice Chairman of Hong Kong Garment Association

In 2011, he went to Italian Malanone Design Institute for further study

Many of his works have participated in fashion design weeks in Tokyo, Taipei, Hong Kong, Shanghai, and Shenzhen, and his work has won praise in the industry.

Designers have a chat

Q1: Summarize your brand under one sentence?

? Ella on the weekend.

Q2: Introduce the design concept, style and positioning of the brand?

? ANOKHI is a bohemian women's fashion accessory for women aged 28-45. It combines the elements of the various nationalities of the world and refines and simplifies it. The series has a strong bohemian style that is independent of the fashion. Break the public's impression of the inherent bohemian holiday, make it more everyday, and release the holiday's ease to every moment!

Q3: What are the highlights of this exhibition? What are the highlights?

The theme of this exhibition is "Ejina Banner Tour". This design adds intricate exaggeration, magnificent Baroque art and simple, avant-garde modernism to the bohemian style of freedom and romance, giving Bohemia more refined and alternative fashion. At the same time, this design also uses a large number of leather elements. Everyone in the exhibition can take a closer look at the design of these garments.

Q4: Briefly introduce the brand's latest season design?

The latest season's design inspiration came from the strange woods of Ejin Banner. The Populus euphratica tree, which stands proudly in the desert and stands up and does not fall down, has a legend of "birth without death for a thousand years, death and immortality for a thousand years, but not for a thousand years." This is exactly the immortal spirit that ANOKHI will convey in this season's “Ejina Banner Tour”.

Q5: The theme of this year's exhibition is "cross-border integration and exquisite life." How do you see the relationship between fashion and life?

? Fashion and life are inseparable, life can be seen everywhere in the shadow of fashion, and fashion is always leading the change in life.

Q6: Summarize your opinion of fashion in one sentence?

? Fashion is to explore the undiscovered snow lotus, its isolation from the world is full of suffocating beauty full of mystery! Join us on ANOKHI's fashion tour!