Ben Wang on March 10 hearing, Marilyn Monroe once said: I do not know who invented the high heels, but all women should thank him. Women all over the world are crazy about high-heeled shoes, and they don't hesitate to endure sour pain every day. That being the case, of course, to find a pair of good-looking and easy to wear ~ !! So the birth of the Korean designer brand YUUL YIE probably saved a lot of girls who suffered from high heels.

If the red-soled shoes are signs of Christian Louboutin, the trapezoidal thick heels of the girls are so intimate that YUUL YIE's popularity has taken over. YUUL YIE uses Italian imported cowhide leather, hand-manufactured in South Korea. The texture and comfort are far higher than many brands at the same price. Of course, its value and sense of design also does not lose the big name at all. It is called the MIUMIU of the bargain version.

YUUL YIE's designers are not humble enough to say: “South Korean female stars basically walk through my shoes.” Although it sounds a bit arrogant, but a little understanding, you know that people are completely arrogant capital.

Turning over YUUL YIE's brand of love beans is indeed more than enough, and the designer himself SUNYUUL LEE is as cool as no friends. Take a look at the korean magazine’s boasts about her, and you will know how much you love her and her YUUL YIE. (Although you don’t necessarily understand Korean, but responsibly, it’s all good.)

â–³ South Korea ELLE Magazine September 2016 Interview

SUNYUUL LEE founded YUUL YIE, a high-end designer brand in Korea in 2010. The brand name was taken from her own name. She originally studied dress design at ESMOD SEOUL School of Design, but she has always been fond of high-heel shoes. After graduating, she actually went to work at an old-fashioned shoe factory and even worked as a volunteer assistant. She only wanted to learn to make high-heeled shoes for herself.

SUNYUUL LEE said, I hope people will love them at first sight after they wear shoes. The trapezoidal rough heel and the irregular shape of the skull become YUUL YIE's brand DNA, so that the high-heeled shoes are no longer just so-called elegant and feminine, but are injected into the street with personal characteristics and cool and cool rock style. With multi-level lined buckles and contrasting colors, even if your upper body is low-keyed, you can easily uplift your style with YUUL YIE's shoes.

SUNYUUL LEE, who is creative at the moment, says she does not like to force her design. She thinks that design is rooted in art and life. Perhaps she may suddenly be inspired when driving a car or find sources of inspiration for a new season at a concert or exhibition. In her view, the design was originally a casual but interesting thing. She also had her own ideas about dressing and fashion.

â–³ ELLE CHINA

Especially exclusive dialogue SUNYUUL LEE,

After reading it, you will probably understand her, the designer, and the dream.

It's much deeper than watching it from afar.

01 "Yuul Yie" brand name is from my name

I'm designer SUNYUUL LEE. I studied costume design in esmod seoul in 2005 and Yuul Yie in 2010. The brand name “Yuul Yie” was derived from my name “SUNNY LEE”. It has been seven years since the first release of the FW in 2010. I am still very interested in design. The details of each pair of shoes are fascinating to me. This is the motivation that I have been able to do the same thing for so long.

02 "I can't just design for design"

Yuul Yie will launch a new series every season, launching the most troublesome part of the new product, I call it new shape! "Concise but unique lines" is Yuul Yie's design direction, simple three-dimensional lines, diverse and interesting material, harmonious chic The decoration, the harmonious coordination of these elements is the most difficult. Of course, I can't just design for the sake of design, stand out from the perspective of women, design their identity but unique elements, so as to create a real Yuul Yie shoes.

03 How fun is it to make a pile of stacked wood?

17ss shoes this season is very eye-catching, in fact, inspired by the color and shape of Memphis furniture. Memphis furniture features bright colors and a strong sense of geometric design, which is like a stack of art pieces. I think that if the heel can also be made of stacked wood, it will certainly be fun. So in this season, I use the original color to match the unique and interesting heel, to create a new series of unique and unique beauty ~

04 popularity is not the designer's ultimate goal

If you want to be a designer, don't have this kind of idea that can become famous in a short time. What I want to tell you is that the number of people who have become concerned or become popular is not all of the designers. Focusing on design philosophy and not forgetting the initial heart of the brand, considering the uniqueness of each single product as everything is the focus that designers should pay attention to.

Although YUUL YIE has a high popularity in South Korea, it is certainly on the ambition map of SUNYUUL LEE that there are huge bags of overseas markets and shoes and accessories. Although it was only because of pure love at first, the persistence of toughness allowed the brand to be so proud of today and the future. Girls also have great energy, and the devil is not a good thing, but SUNYUUL LEE can't afford it.

After watching the great fairies visited by the designers, do not forget that the fashionable fun activities continue to be held. The brand's daily specials, the hundred dollar goddess red envelopes are for you, and the beautiful new spring fashion is fashionable.

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