Why the jade jewelry in the mall is outrageous

With the weakness of gold and silver markets and the warming of the jade market, many businesses such as Chow Tai Fook, Lao Fengxiang, etc., have transformed themselves into jade businesses. However, many consumers have such questions as to why the jades sold by these big-name brand merchants are so expensive. Why is it that shopping festivals are unprecedentedly powerful during the Chinese New Year. Recently, some netizens broke the mystery.

Jade "ten times the law" is still familiar with the jade industry, people know that the industry has "shopping goods" argument, refers to those in the big shopping malls for sale of jade, novice Xiaobai often buy this type of initial purchase " "Shopping goods", because it can be "fidelity", but people who really know the line will never buy "shopping goods."

The jade counters of big shopping malls are almost all of the joining routes, that is, they have superior franchisees. This franchisee is actually a wholesaler. The goods they wholesale to lower-level distributors carry price tags, and the lower-level distributors. Get the goods directly with the price tag into the mall counter to sell, they get the goods from the higher-level franchisee is usually a price tag price of a discount, that you see the price tag in the mall on the price of 10,000 yuan Things, the merchant's take-up price may also be 1,000 yuan.

Actually, malls selling jade are generally sold at discounts, usually playing a discount of 20%. You can get a 60% discount when you meet a holiday event. If you have an acquaintance who knows the boss, you may get 40% off.

Spread profit is exploited layer by layer. So is this all the profits of the business? To answer this question, we must start with the marketing model of “shopping goods”. Big brand merchants sell goods in the mall, it is necessary to give shopping mall fees. How can this cost be extracted? It is usually charged at 25% of the price at which the goods are sold. In addition, shopping malls to buy jade, customers without exception, are required to obtain regular machine-printed invoices, which requires businesses must have the general taxpayer qualification, the general taxpayer's tax rate is 17%. In addition, the business also needs to bear the cost of renovation of their own store, sales staff salary. The above costs add up, probably the cost is about 50% of the selling price of the goods.

From this point of view, the purchase price of 1,000 yuan, the price to 10,000 yuan, according to the lowest discount to play 4 discount, this 4,000 yuan deducted 50% of the mall costs that 2,000 yuan, the boss actually reached 2,000 yuan, the profit rate is still reached 100%.

This is not finished, as mentioned earlier, merchants to 1,000 yuan to get the goods to higher-level franchisees, then the upper-tier franchisees must also earn profits, that is, the price of jade 10,000 yuan, although the selling price of four to Five thousand yuan, but in fact it is likely that even the value of 1,000 yuan is not.

This is the real reason jade buyers will never go to big shopping malls to buy jade because the price and value are the necessary conditions for real goods. Insiders pointed out that due to the proliferation of fake goods in the jade market, the shopping mall counter is using the consumer "very expensive. It doesn't matter, as long as it is a genuine product, it gets high profits from it. The so-called "genuine goods" must first of all be true to the nature of commodities, and the prices and values ​​of the next commodities must be consistent. However, the price of "shopping goods" is often too much higher than the value of its own jade.