The world's top outdoor brand Columbia warm carry

Recently, the world's first professional outdoor clothing brand Columbia held a road show with the theme of Columbia's Full Travel Partners - Columbia Ice and Snow Passion in the atrium of Shanghai Harbour Plaza.

At this event, the vitality and passion of Columbia outdoor clothing brands can be seen everywhere: Simulations of different weather scenes allow consumers to experience Columbia's powerful outdoor technology features; well-designed outdoor games interact with on-site consumers, and the scene is hot; and when the domestic top When the models dressed in Columbia's latest winter clothes appeared, the atmosphere of the live event reached the highest point. According to the Columbia brand official, the special outdoor technology unique to Columbia’s winter burglary, which is exhibited at the site, can meet the needs of different people in different occasions such as tourism, daily work and leisure.

It is worth mentioning that the famous model Yan Chen Jie also came to the scene to personally demonstrate Columbia's new three-in-one clothing for consumers. And she said that during her spare time, her favorite outdoor sport is travel. In winter tourism, she pays more attention to the choice of clothes, and has high requirements on the waterproof, breathable function of the clothing and the warmth. And Columbia's outdoor sportswear is her best companion for winter travel.

The road show was complemented by the opening of the expansion of the Columbia counter at the famous sports city on the first floor of the Hong Kong Plaza. At present, the area of ​​Hong Kong Hui's Columbia counter has reached more than 50 square meters, showing more and better outdoor clothing styles and varieties for consumers.

Founded in 1938 in the United States, Columbia has been advocating outdoor, active, reliable, value for money American style, from the most professional outdoor equipment to daily casual clothes, are infused with unique technology fabrics, can be described as outdoor equipment in the luxury brand ! At the same time, Columbia has always been committed to innovation and development, and has independently developed a number of outdoor technologies, including Omni-Tech® outdoor weather technology, Omni Shield® outdoor technology, Omni Dry® and Inter Change® triple function.

Omni-Tech® outdoor weather technology is a patented fabric developed by Columbia itself. The surface is covered with a DWR waterproof layer. The bottom of the fabric is covered with a breathable film. On the one hand, water cannot penetrate into the fabric. On the other hand, sweat can be discharged through the breathable film. Waterproof adhesive sealing with the seam position can make the fabric windproof, waterproof and breathable.

Omni-Shield® outdoor technology is also a patented material developed by Columbia. It has the characteristics of windproof, waterproof, breathable and main seam seal.

Interchange ?System is the triad function that Columbia first invented. It is a jacket with three kinds of wear, jacket and inner layer can be worn separately for different weather needs, or combined into a warm function.

Columbia's walking shoes also use Columbia's patented system, the XTS system, which puts TPU soft gel between the big bottom and the midsole. It not only protects the forefoot, but also provides a stable anti-twist function, which fully protects the feet!

In 2006, Columbia introduced different styles of clothing, footwear and accessories. In winter, the company specializes in designing Omni-tech®, Omni-Shield® and Inter Change® technology for winter travel and outdoor enthusiasts in winter. Travel brings a full range of technological protection.

In China, outdoor sports are in the ascendant. As the urban white-collar workers' economic level continues to rise and their infatuation with and pursuit of outdoor nature, the demand for outdoor sports equipment and clothing also rises sharply. Columbia has injected new vitality into the development of outdoor sports in China with its own brand advantage and professional outdoor technology. In such a season, prepare Columbia outdoor equipment to feel more warm in travel and leisure!