Parisian Chinese Children's Wear Wholesale Street: Chinese Businessmen Learn From Competitors

There are a few Chinese businesses in Paris. For example, Montgallet, the 12th district of Paris, is an unassuming small street. But in recent years, a Chinese computer store with a family has turned it into a famous place. The “computer street” in France; in the streets of Voltaire, Sedaine, Parmentier, and Popincourt in the 11th district, there are a total of 450 clothing wholesale shops, of which there are nearly 350 clothing stores operated by Chinese people, thus forming “Chinese costumes”. One street”; to go further north, a few kilometers around Aubervilliers in the northern suburbs of Paris gathered more than 400 Chinese shops, which also led to the “absurd depression” that was originally dominated by warehouse factories. Land" formed a commercial and prosperous "Chinese import and export wholesale mall."

In fact, the development of Parisian Chinese businessmen has more than this. Some of the small streets in Paris's 3rd district have long been crowded with Chinese leather goods and jewelry stores. In the 21st century, another group of Chinese businessmen came to the Rue du Fbg Saint Martin. After several years of change, nearly 100 businesses on this street have basically been replaced by Chinese shopkeepers. As a result, this “Wholesale Street for Children's Clothing”, which has been more than 40 years old, was added with the word “Chinese” before it was renamed today’s “Chinese street for children's clothing”.

Mid-range children's clothing sales in Europe

Chi Wanfeng, a Chinese businessman who is only 32 years old this year, is a “pioneer” on the outskirts of St. Martin. In 1997, he came to this street and opened a children's clothing wholesale shop. “At that time, there were few Chinese shops on this street. A large number of Chinese businessmen entered this street from the beginning of 2000. In 2004, the shops on this street basically became Chinese people."

Chi Wanfeng's CHICAPRIE children's wear company is not far from the intersection of St. Martin's Gate. The area is about 160 square meters. The narrow and long storefronts are full of samples of all kinds of men's and women's wear. Sizes from 3 months to 14 years old are complete. Children's wear wholesale prices are generally around ten euros. "Most of the children's clothes run by Chinese businessmen in this street are at mid-range prices, and low-grade children's clothes can't be sold on the street even if prices are lower." According to Chi Wanfeng, "Chinese children's clothing street" has long been famous. Merchants who come here to purchase goods not only spread all over Europe, but even children's clothing retailers from France's overseas provinces, Canada and South America have come to this street to purchase in batches.

Reporters went to the Children's Wear Street during an August holiday, which is an off-season business. However, at the Chi Wanfeng store, reporters still saw many guests coming to buy children's clothes. What is surprising is that the designers of these fashion children's wears are the ones who have not learned a day's professional design. He told reporters that since he was 18, he has been operating a garment processing factory in Paris, so he is very familiar with the design, tailoring and materials of clothing. “Usually, I mainly understand fashion trends by watching TV and magazines. After all, Paris is the capital of fashion. Even if we walk on the road at ordinary times, some pedestrians will give me a lot of inspiration.” Chi Wanfeng said, Want to develop in the fiercely competitive market, the most important thing is to continue to introduce new styles that can keep up with the trend. He almost designed 4 or 5 hundred a year, so that new products are listed every week.

In addition, this line has been done for a long time, Chi Wanfeng gradually established fixed business contacts with a number of relatively large customers, the two sides can be delivered through the online delivery orders. In this way, with the continuous accumulation of his design experience, more and more customers, business is on the rise every year.

Chi Wanfeng also said that due to the rapid changes in the French children's wear market, despite the low cost of children manufactured in China, it is difficult to guarantee the transport time. Therefore, more than 80% of children's clothes in this street are still in Chinese in Paris. Clothing factory customization, only about 20% is imported from China. Of course, there are also a small number of Chinese businessmen who specialize in Chinese goods. Zheng Delian, a Chinese businessman who has been in business on this street for more than two years, is one of them. According to him, his company specializes in wholesale children's jeans, and they are all imported from China, and each wholesale price is Around 7 euros, the sales have been very good.