"Meihua Brand" Sportswear Online Hot Asian Games Economic Origin

What's the best thing to wear in November? Of course, "Mei card" sportswear. Its iconic classic style, one for the National Red Plus White Road or the ecliptic, one for the Shilin Blue and White Road. With the continuous progress of the Guangzhou Asian Games, online products related to the Asian Games have also begun to sell.

The reporter saw on Taobao that many online shops had beaten Asian Games and "look at the Asian Games to wear Chinese sportswear." The sales volume of "Meihua Brand" sportswear began to rise rapidly this month.

From the 1960s to the 1980s, Chinese people were proud to wear plum sportswear. From the country to the provincial level and other sports teams, many of them used plum blossom as a professional sports team uniform. In those days, not only did athletes love to wear plum sportswear, the people also loved to wear them. From teenagers in schools to elderly people who love fitness, there are a lot of fans. In 1990, the "Meihua Brand" sportswear was the costume of the Beijing Asian Games. In that Asian Games, the North Korean athletes wore China's plum blossom.

“To buy these sportswear is mainly for young people. Wearing clothes that are older than they are, they feel that the clothes from the 60s to the 80s are the most popular retro styles.” A net for selling “Meihua” sportswear The shop owner said. The shop has sold hundreds of sets of sportswear in the past week. The buyer, Lin Weiyi, said that at the same time, the Asian Games will be more of a nostalgia for domestic and old brands.

However, now the "Meihua Brand" sportswear has been discontinued, so the stock of clothes has become a "limited edition." Of course, there are also some online stores that work hard to make it more stylish.

The Asian Games became the most concerned event for netizens this month. According to the latest data from the third-party data agency CNZZ yesterday, the average daily traffic of sports websites reached 15.67 million, up 52% ​​from the previous month, and the Asian Games economy began to break out.

The mascot related to the Asian Games and the Asian Games flag are also popular products. It is understood that the advertisement prices for the games broadcast on the NetEase and Ku6 networks signed by the Asian Games have also skyrocketed, and the click-through rates for many Chinese gold winning events have exceeded one million.