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Every age of people, will be affected by the social environment at the time of the birth. In the next 10 years, when these people have their own sense of autonomy, they will react to the times they are in. In China, 70, 80, 90 generations after the relationship between fashion and domestic clothing industry is so. Since the reform and opening up in the late 1970s, each generation has interacted with the times they live in. On the one hand, they were influenced by fashion at the time of their birth and gradually formed their own unique fashion aesthetic and consumption habits. On the Other hand, when they entered the youth, they began to apply their own will to the new era and In order to promote the progress of China's garment industry. Today, when we walk into a large enough department store or shopping mall, there is one of the most intuitive feelings - clothing brands far greater than the proportion of other types of goods. At the same time, these dazzling array of apparel products, different styles, a wide range of their corresponding consumer groups are also different. Both mature clothing for middle-aged people, but also have the aesthetic characteristics of young people trendy clothing. The reason why there will be such a scenario, and the current main trend of consumer goods, consumer groups have a direct relationship. So what are the main consumer groups? The answer is obvious: After becoming the backbone of society, it has gradually entered the thirties after its birth and has a spending power of 80, and generally has the financial support of parents after 90. This is the three generations that have grown up during the period of social transformation in China. As they grow up, they are increasingly materially rich. As a result, people's pursuit of spirituality is also increasingly diverse. Due to the extremely rapid economic development in China and the rising spending power of the people, all three generations, despite their spans of no more than 10 years, are greatly affected by the education they receive and the social environment in which they grow up. Dress concept and spending habits are also very different. After the post-1970s generation, both at the national level and at the household level, they strongly advocated thrifty living habits. At the same time, since childhood, many things follow their parents, so the latter generation of 70 people should be slightly less selective in self-selectivity after 80, 90 and later generations. After 70, they experienced the "gray, blue and green" dress era in their childhood and adolescence. Therefore, by the late 1980s and early 1990s, when the latter generation started to become adults, they became the people after the reform and opening up The pursuit of all kinds of fashionable main crowd. With age, after a few rounds of fashion trends, after 70 after the dress began to pursue the comfort and nature, combined with thrifty habits trained since childhood, they are now become the main consumer groups mature style clothing , In the choice of clothing, to comfort and fit for the purpose. Since the birth of 80, it has been able to feel the benefits of reform and opening up. Optimization of living environment so that they have more economic foundation to choose their favorite things. When they started sensible, coincided with the opening up of China's consumer market to the world, various well-known international brands started to land in China. At the same time, the rapid development of the Internet has made it possible to get in touch with and learn more about the international fashion trends through the Internet. After that, the 80s are keen on enjoying the satisfaction brought by international famous brands. After 90 since birth, life and the Internet are closely linked together. Internet-specific interaction and autonomy, making 90 after the extreme pursuit of a personalized generation. While they express maverick opinions and opinions on the Internet, they seek various ways to show their differences in real life. This feature is also reflected in the 90 after the group for the pursuit of dress, they often ignore those so-called international big-name, but all the attention to be able to reflect the current fashion style of the "tide brand" in their hearts , The value of clothes itself is not important, it is important to be able to pierce their own personality - if you find someone in the street and their own "Zhuangshan", in their view is undoubtedly a very failed event. Therefore, 70 after the pursuit of comfort, 80 after the pursuit of brand names, 90 after the pursuit of individuality. Three generations of different needs for clothing, the development of the garment industry has played a non-negligible role in promoting. China's garment industry is accompanied by the growth of these three generations and gradually developed, so far, the development of the domestic apparel industry also showed a diversified trend. Each clothing brand has its own corresponding consumer groups, in the mall, but also the brand positioning of different age groups concentrated in all floors. What's more, the overall style of the brands introduced in each mall will also make the age distribution of the major consumer groups in the mall different. This shows that 70 generations, 80 generations and 90 generations of these three generations have had a profound impact on both the garment production and consumption levels in China. And, these influences will not stagnate at a certain juncture in time, but will change as the three generations continue to grow. Imagine, the same is designed for the age of 40-year-old clothing, apparel manufacturers in today will strive to meet the needs of post-70s, but 10 years later, apparel manufacturers will be based on the characteristics of 80 and dress after the dress style Make the appropriate adjustments and changes. Therefore, three generations of the garment industry changes caused by the impact we deserve attention.