Brand Positioning: Zippo is a classic American brand created with the goal of young men aged 24-35. This group is happy to express its truest thoughts, spirits and souls. For a long time, Zippo has always adhered to its design philosophy that is suitable for any environment. For 80 years, Zippo products have brought a variety of exploration experiences to consumers with different needs. Its products Bosgoo(China)Tecgnology Co., Ltd , http://www.bosgootest.com
Brand Promise: Zippo's apparel materials are carefully selected, styled and suitable for outdoor activities. Zippo clothing embodies the classic, long-lasting and trustworthy American spirit. All Zippo Apparel products use the same imported high-quality fabrics and continue to honor Zippo's trusted brand promise. Zippo apparel series will bring new exploration experiences to consumers every day. 
Zippo is not only the most famous manufacturer of lighters in the world, but also a lifestyle brand providing a variety of lifestyle tools and equipment. Its product line includes accessories, perfumes, outdoor equipment, pens, watches and many other commodities. Zippo, as a fashion lifestyle brand, provides ample equipment for everyday life exploration. Today, apparel products will formally enter the queue.
Zippo is recognized throughout the world as a symbol of the United States, and is no exception in China. More than 50% of Chinese people (equivalent to 700 million people) agree with this idea. Zippo has an extremely wide penetration in the retail market in China, covering major cities in all provinces and cities in China. Today, Zippo’s core business strategy in China is to actively expand the market to more third and fourth-tier cities. Zippo has always been committed to establishing a good and stable relationship with local distributors. At the same time, Zippo is also committed to the development of a wide range of lifestyle products, especially the latest introduction of men's apparel and accessories product line, will further consolidate Zippo's success in the Chinese market.