The most popular route for Chinese tourists to travel to Europe is “French.†For them, these three countries have historical history, landscapes, and food. The key is to buy and buy. The brands of the world's three major luxury goods groups are basically concentrated in these three countries, but to study carefully, the Richemont Group, which is dominated by jewellery watches, is Swiss, let alone. Both LVMH and Kering are French. Although the main brands in Kaiyun, Gucci and Bottega Veneta, are from Italy, the fruits of victory have been taken by the French. In comparison, it seems that Italy is difficult to produce a large brand group. Armani, Dolce & Gabbana, Zegna, Max Mara are small-scale group operations of their own brands, and truly meet the standards of the brand group: own Diesel, Marni Dsquared 2's OTB counts one; Moschino, Alberta Ferretti's Aeffe counts one, but their total size is still relatively small, and some are not as good as some of the single-brand sales mentioned earlier. While Prada has brands such as Church's and Car Shoe, considering the failure to acquire Jil Sander and revive Genny, it is not a successful brand group. In fact, looking at these Italian brands, the common point is that the founders of the brand who are doing the brand are still focusing on their own brands in the first line. Mr. Giorgio Armani is still in his 80s and goes to work every morning. Not to mention other Domenico Dolce and Stefano Gabbana are still in their prime. In contrast, Louis Vuitton, Gucci, Dior, etc. have long had nothing to do with the founding family, and even led a few hands, the family of the three luxury goods group is not a luxury goods, through mergers and acquisitions, although there will be a preference for the brand However, it can further promote the competition and development of the brands within the group according to the business model, thereby further strengthening the group. Therefore, compared with the difference between French and Italian companies, the former pays more attention to management and management, while the latter is smaller in scale, and the group-scale management cannot be discussed. According to the statistics of the Italian Chamber of Commerce in 2012, Italy's enterprises with less than 10 employees accounted for 94.8%, and 10-50 people accounted for 4.5% of the total number of enterprises. The combined ratio of the two reached 99.3%. In recent years, the figures have not changed significantly. On the other hand, Italy's overall environment is dominated by clothing manufacturing, and France is more sophisticated in high-end customization. Most of its garments are produced in Italy. Since outsourcing production, strict management is required to control the supply chain and enterprises. In connection with the above data, the size of the Italian manufacturing company is also small. There is a handbag brand that cooperates with me. It is basically only made by the two brothers and sisters. It is easy to use the spirit of artisans to build the brand. Otherwise, it is difficult for these brands to ensure the output. And quality. People talk about French fashion, in fact, only talking about Paris fashion, it seems difficult to think of other cities in France. In fact, the headquarters of all famous French brands are basically located in Paris. Italy is different. Although Milan has a lot of brands, there are many scattered in Italy, such as Bottega Veneta from Vicenza, Gucci in Florence, Fendi in Rome, Kiton in Naples and Etro in Como. Brands have obvious local characteristics, such as the suit of Naples or the silk production of Como. But at the same time resources and talents are scattered, the brand's perspective will pay more attention to the surrounding, and can not think about the problem in a larger pattern. Therefore, in addition to those famous Italian brands, other brands often present two extremes, most of which are extremely ready-made, it is difficult to identify their style, it seems to be a better quality business casual wear, the other extreme is very personalized and craftsman The workshop behind it is small and the output is small. In the strict sense, it cannot be regarded as a brand. In the Chinese thinking, most Italian brands are still in the “skills†stage, while some French brands are in the “dao†level. For Chinese brands, “dao†and “surgery†need to be equal, and there are still many places to learn in these two aspects. Copy Sunny Series,10 S Imitation Nitrile,Imitation Of Cashmere,Cashmere Fabrics Chenille,Raw Materials For Chenille Clothing Changzhou Shengqiang Textile Factory , https://www.czsqfz.com