In the underwear sales, we often encounter such a situation: most of the underwear products are not in full contact with the majority of customers, or even have not met with customers, the sales staff was subjective that the sales are not good not to promote, or Withdrawal of the cabinet, or into the warehouse. This will not only seriously affect the sales performance of stores, but also in the store's goods management to form a vicious circle, increasing unnecessary inventory pressure. We often attribute the decline in sales due to products, in fact, there is no quality problems underwear, no good or bad points, only to adapt and not adapt. One important factor that we often overlook is the human factor.

A case is circulated on the Internet: A shopping guide chooses underwear for a full-bodied young woman, allowing customers to try on in the dressing room. She selected these several underwear, there are thick-cup cups have thin cotton cups, after the guests can try that one is not fit: not tight chest, that is, the shoulder strap slipped. The Purchasing Guide made a common sense error, first, did not give the customer tailor-made, do not know the exact size of the guests; second, select a few pieces of underwear size may not be right; Third, choose the bra type wrong. Thick mold cups are mostly suitable for smaller women in the chest, and this guest is obviously not suitable for wearing this cup-type underwear. Since the shopping guide's unprofession led to guests disappointed and mistakenly believe that a brand underwear she did not need the product, the guests from a brand missed.

This case shows that the Purchasing Guide did not identify every customer underwear a real customer base, resulting in several selected her underwear and customer needs do not match the sales failed.

Store underwear promotions and other products may be somewhat different, which is also related to the characteristics of underwear products, some women do not understand the underwear products, but also for such a price will also mind, so with particular attention to the following points:

1 first find out if she (he) is the lingerie shop customer

Come in a guest, she looked east and west, then you should be able to confirm that she is a new customer, for the first time to reach your shop customers, you do not want to sell your product, but to dispel is her Your store's doubts tell her what your store is, what underwear brand it sells, and then sell it to her.

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2 to judge the customer's chest

Many women do not know too much about their breast shape, so they need the guidance of a shopping guide, and when she enters the shop, she should notice the possible breast shape, understand the size of the bra to wear, and timely confirmation, For example: "You should be 36d right", of course, if the other side of the chest is not how proud, you must be careful to ask, if necessary, exaggerate, and give advice on her try, if the customer that the product The quality of the problem rather than the wrong bra, this customer may never be your consumers.

内衣促销制胜 引导顾客试穿内衣

3 to successfully attract customers trying on underwear

A product, if on the counter, can not see her beautiful, clothing, especially underwear, must try to know after underwear is good or bad, customers can wear bras have an unexpected effect. In underwear, the success rate of trying on bras after trying on is almost 100%, one can imagine the importance of trying on. So, you need to guide her to try on your underwear, maybe she did not want to buy, bought immediately after trying on.

We often attribute the reason for the drop in the sales of underwear to the underwear itself. In fact, if there is no quality problem in the underwear products, there is not too much good or bad. Some designs may be especially liked by some people, but these are not the salesmen can do, So to do a good underwear salesman, you must pay attention to the details in the sales process, let her feel your attention, and you can really find a suitable underwear out for her, so that the sales success is natural.

内衣促销制胜 引导顾客试穿内衣

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