Setting standards for high-end home appliances in the world: How did Casa Di do it?

To set the standard for high-end home appliances in the world, how did this thing happen to Casa Di? A few days ago, with the high-value era of the world's high-end home appliances that Casa Di led and opened, all came. Over the past 10 years, with a series of Chinese original and invention technologies, we have successfully broken the leading and leading of foreign-invested foreign brands to the world's high-end home appliance industry in the past half century, and re-established Casa Di's right to define high-end home appliances and technologies.

A few days ago, with the theme of “Spirit for Love for a Hundred Years”, the first event of the 2017 Shunxiang Club, Casa Di once launched F+ free embedded refrigerator, fiber-grade washing machine, see Jingjing legendary gas water heater, Xinxiang Ice Bar 4 is the original innovation that gathers the needs of high-end users. At the same time, it also uses the 3C strategy of “China Original”, “Casa Home and Love” and “Century Centennial Dream” as the core to open the high-value era of high-end home appliances in the world.

From the high-end to the high-value era, for the world's home appliance industry, this is not only the opening of a new era curtain and the fall of an old era, but also the high-profile rise of China's original and the global home appliance industry represented by Casa Di. Reorganization of the brand competition pattern. A curtain of the Chinese high-end home appliance industry dominated by China's original has begun.

Chinese-style original rise

From the introduction of a series of original black technology in the global home appliance industry, to leading the high-end home appliances consumption of fine products and new products, to the high-value era of the world's high-end home appliances.

In recent years, in the world's high-end home appliance market, faced with the leading and leading position of many giants from Japan, South Korea and Europe, Casa Di has re-invented and defined new home appliances with original technology based on the differentiated advantages of user interaction. As a result, it has risen rapidly and led the world in the high-end home appliance market. Now it has become the most brilliant pearl in the high-end market.

Original, black technology, these in the past many home appliance giants "I don't want to think" in the innovative restricted area, Casa di became a break, and thus become a pioneer and leader. For example, the world's first F+ free-embedded refrigerator in Casa Di has three original scientific and technological achievements, once again letting the world refrigerator industry realize what is called "Chinese original" and what is called "Casa Di invention."

Among them, MSA oxygen-control fresh-keeping technology is the world's first, which can delay the metabolism of food cells in the refrigerator by adjusting the ratio of nitrogen to oxygen. Infrared thermostat technology first applies military-grade infrared technology to household refrigerators to achieve 0.1 second active sensing. Food temperature. In addition, the refrigerator industry's first freezer herb sterilization technology brings users a pure and healthy environment of 99.9%.

Of course, this is just a microcosm of Casa Di's innovation in high-end home appliances. In fact, from the fiber-washing washing machine, Jingdian legendary gas water heater, to Yunding air-conditioning and other products, in recent years, Casa Di's original technology has covered all corners of the world's home appliances. This is not only to win the recognition of high-end users around the world, but more importantly to give China a new meaning. The data shows that in China, the price of refrigerators in Casadi is 2.6 times that of the market, and the price of washing machines is 2.1 times that of the market. In Germany, the price of refrigerators in Germany, Casati refrigerators, such as Liebherr and Bosch, is much higher; in Russia, Casa di refrigerator prices are also higher than other brands.

The world's original home appliances brought by a series of invention technologies occupy a place in the global high-end and high-priced home appliance market, and capture the hearts and minds of many high-end people including business elites. Casa Di is not only "selling well, selling expensive" in the world appliance market, but more importantly, grasping the needs of high-end people and becoming the leader of this industry, leading the continuous iteration of the high-end lifestyle of the world family.

Casa Di Eco Leader

From electrical appliances and network devices to ecosystems and big data, in recent years, Casa Di’s innovation and leadership in the world’s high-end home appliance industry has long been dissatisfied with product innovation at the user’s level, but rather an ecological layout that exceeds user needs. Big data means such as the Internet of Things to achieve seamless integration and continuous iteration of product innovation and user needs.

As a user feast of the world's high-end home appliance industry this year, Casa Di has released four new products focusing on the needs of high-end users. It is not just a series of black technology to attract users' needs, but more importantly, to innovate for global users. Create a high-end experience scene of “3 ecosystems”. Therefore, we will establish a technology and product innovation system centered on high-quality living scenes, and take the lead in opening the high-value era of high-end home appliances in the world.

This time, Casa Di launched the world's first IoT fiber-grade washing machine - Fiber See, users get the exclusive care solution from the automatic identification of fabrics and colors to the automatic selection process through the cloud of things. A high-end washing solution is available. But what really surprised the industry is that Casa Di has reached a consensus with well-known enterprises such as clothing and home textiles, formulated the industry's first RFID clothing identification standard, opened up the upstream and downstream industries, and promoted the first application of RFID technology in the care industry. The user and the brand's ecological value create a win-win situation. This also successfully built the world's first "healthy wash circle."

This is the epitome of Casa Di, which is based on original products, user-oriented needs and family life scenes. It is the first to establish three high-end ecosystems covering chilled, scouring and clean water. In recent years, starting from the scened community experience, Casa Di is accelerating the drive to continue to upgrade the demand for high-end users around the world. At present, in the ecosystem created by Casa Di, the user is associated with the enterprise is no longer just a “one-time transaction” consumer, but a lifetime user who generates “lifetime interaction value”.

At present, Casa Di is actively recruiting the story of “pursuing the ultimate in life” from 12 million elites around the world, and has triggered a wave of user discussion in media platforms such as Weibo and WeChat. The participating users cover all countries on five continents, and the 12 million user representatives are multinational families from China and France. Let users become the protagonists of enterprise innovation and let users become the creators of the high-end ecosystem. This is the biggest driving force for Casa Di in the world's high-end home appliance market in just 10 years, which will become the future of Casa Di. Continue to lead the world's largest support for high-end appliances in the high-value era.

Casa Di has 14 design centers around the world such as Silicon Valley in the United States, and 28 R&D institutions including MIT. The global R&D personnel rely on the platform of the Internet of Everything and the diverse needs of every high-end user in the world. Innovative thinking establishes connections. Let high-end manufacturing not only high-end products and manufacturing capabilities, but also the high-end manufacturing system that the community economy has spawned, the continuous iteration of original technology and the continuous extension of the “three-dimensional ecology” system.

Editor in charge: Kebang