I went back to Yibin to run a new ID card. It was very early in the morning and went to eat a long-lost breakfast. In a roadside shop, eat more traditional soy milk fritters.

In the morning, everyone is thriving, and everyone on the road is smiling. This is easier for people in small cities than for people in big cities. The performance of the people in the small town is more likely to be affirmed in the morning than the expression of the dead face in the Shanghai morning subway.

While blowing the steaming soymilk, I listened to the diners sitting next to me, and also because of professional habits, secretly observing the boss’s business path, which found a problem, this little discovery, when I later explained to the boss After that, the boss who was so enthusiastic was strictly free of charge. Please have me had breakfast. Ha ha.

The store mainly deals in soy milk fritters, and the price is 7 hairs.

The problem is in this pricing. . . . . .

A guest, want a bowl of soy milk, a fritter, checkout is 1.4 yuan, to 2 yuan, the boss must be honestly looking for 6 hair, even for the 1.5 yuan customer, will wait for the boss to find that one Mao's change, according to the statement, the price tag, the integrity of business, is such a thing. But too many changes, so that the boss is not busy enough, the current people, the body is rarely with a change of hair. There is another situation, a guest, appetite is better, and, this kind of guest, I counted, at least half or more. I have two fritters, a bowl of soy milk, and a checkout of 2.1 yuan. The problem is here. Many customers are unwilling to give a dime. The boss is a good old man and he is not good at chasing it. One or two doesn't matter, but I have observed that guests who eat two fritters in the morning and drink a bowl of soy milk are given 2 yuan. On the other hand, guests who spend 1.4 yuan are not willing to give a generous 1.5 yuan. The trade-offs, the boss is also doing small business, earning a small amount of money, profits are invisibly lost in this bad pricing.

Later, I told the boss that the boss suddenly realized, and then sincerely asked me how to price. Say, please ask me for breakfast, please give pointers. Oh, I am also happy to be a teacher again, and I took the "consultant case" which is cheaper.

I analyze the boss, the guests usually only drink a bowl of soy milk, so don't raise the price, you can't let the customer think that you are a black-hearted boss, the product with small consumption, the price increase is not interesting, neither get much benefit, it still falls. Good reputation.

Then, just in the rising price of fritters, now CPI is all the way up, and the appropriate price increase is reasonable. Just don't let the customer think that you are going too far, and I have observed that there is only one fritter shop in the surrounding area. Even if you increase the price, the customer has no other reference. It will not be there anymore.

Therefore, I suggest that the fritters rise to 9 cents, two fritters and a bowl of soy milk, the new price system, you can receive 2.5 yuan, half-integer, no need to change everywhere. If you consume a fritter of a bowl of soy milk, generous, 1.6 yuan to receive him 1.5 yuan, customers still feel that your boss is really kind.

In this way, customers who receive 60 two fritters and 20 fritters a day will earn a profit of 30 yuan and 2 yuan respectively, and earn a total of 32 yuan per day.

Haha, the boss is very happy, really, breakfast is free. I also feel very happy, helping others, and I have grown up.

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