Nike Economy in 798: Exhibition of "Innovation Space"

If the Olympics makes Beijing's "attractions" become popular, the 798 factory is definitely one place. This old art agglomeration in Beijing has become a venue for many events in the Olympic Games, including the award-winning games for the Olympic Games and the awarding of awards and other heavyweight events, adding a lot to the 798 factory. It is precisely because of this that the value of 798 has been discovered by many clothing companies. They have opened stores and held events here, making 798 particularly exciting.

Nike also caught up with this wave. From May 16th to August 31st this year, Nike created a brand-new "innovation space" in 798. The space will be divided into two phases. It will show Nike's classic inheritance and advanced technology in lightweight sports equipment. .

As a co-founder of Nike, well-known track and field coach Bill Ballman knows the impact of weight on athletic performance. Through long-term research and experiments, he found that each shoe loses 1 ounce, or 28.35 grams, and it can reduce the energy consumption of 15.5 kilograms of load for the wearer in 1 kilometer of exercise. Since the company was founded in 1972, Nike has always been committed to achieving product lightness through innovative technology to help athletes improve their athletic performance.

From May 16th to June 22nd, NIKE706 "Innovation Space" will launch the first stage of the exhibition named "Hundred Victory." The 100 pieces, including precious collections and high-fidelity collections from the Nike Archives, will tell visitors the historical heritage of Nike's commitment to lightweight product innovation and the determination to help athletes achieve victories through technological changes, including those from the Nike Archives. Precious collections.

From July 15th to August 31st, the second phase of the exhibition entitled “Flying on its feet” will showcase Nike’s revolutionary technology that has been successfully developed in ultralight sports equipment. In this exhibition that runs through the Olympics, Zoom Victory+, Lunar Trainer, and Hyperdunk, the three top Nike equipment specially designed for the 2008 Beijing Olympic Games, will also uncover their mysterious veil. NIKE will also introduce the innovative principles of these three products and explain to each visitor the difference in weight from 0.5 ounces (14 grams) to the success of winning the game.

The reporter saw that on the dynamic exterior of NIKE706's "innovative space", rolling changed the heroic field of famous athletes such as Liu Xiang, Yi Jianlian and Li Na. Inside the "innovative space", various rooms divided according to different concepts are even more exquisite, giving every visitor an unimaginable and extraordinary experience. For example, in the "gravity room", visitors can use a weight-converter to see interesting and intuitively the weight they normally wear in shoes or clothes, and in the "inspiration room", the two connected by a laser. The irrelevant items interpret the designer’s original design inspiration.