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I have heard more from the dealers. I often hear such voices: my relatives are not doing well, often lazy, really angry, this is a kind of voice; I started with XX, he didn’t have it. Ok, now they have to have a car, a person, a ticket, a ticket, this is a kind of voice; it turns out that a certain manufacturer supports me, cars, etc. Now they don’t pay attention to credit, they don’t want to be agents. It was a voice to find someone else at my door.

In 2008, the Olympic Games were held in Beijing, and the world was called the golden century of China. The motherland entered a new era. Now, according to what the market has seen and heard in recent years, I will talk about personal opinions according to the following two aspects, for the reference, reference, communication and communication of the majority of friends.

Learn to take the initiative to attack

Li Jing started from the establishment of a branch factory in Xinyang, and distributed our products. He is a hardcore dealer of the company. It is worth learning by communicating his words. "Now to be a dealer, we must learn to take the initiative to actively participate in market competition. We must rely on the policy or support of manufacturers. Sooner or later, we will not be eliminated by the market, but will be eliminated by ourselves."

Li Jing’s words I think of a little story: On the morning of the African savannah, the antelope mother told the children, “Mom helps you for a while, can’t help you forever, you have to work hard every day, otherwise you will be eaten by the lion. ". On the other side of the grassland, the mother of the lion told the children, "Mom helps you today, but you can't help you tomorrow, you must run hard every day, otherwise you will die in Russia." In this story, whether it is an antelope mother or a lion mother, they emphasize that they want their children to "run hard every day." The competition in nature is the same as our market. You rely on manufacturers, and the era of manufacturers relying on dealers has passed. If one side does not work hard, it will be eaten like an antelope and starved to death like a lion.

The idea determines the way out. When Li Jing talked about the help of the manufacturers, he said that the dealers have to change from the past to the manufacturers to "people and things", to the two aspects of conversion, (a) from the manufacturers to operate the way, business philosophy" The help, after all, manufacturers are more "seeing farther than we look at." (2) The manufacturer's salesman is not in how much he can help, but in the ability to supervise and guide the work every day, when the tiger still has a fight, after all, People are inert, and dealers are the same. When Venus entered the Lu'an market, Li Jing grew up step by step with the company's strong support. At the same time, he also said that many customers are introducing him as Venus. For example, the manager of Ye in the north of the city, the manager of Xu of Xu Ji, etc., these customers, with the help of Venus, have made great efforts in the suburbs through continuous efforts. Now give an example of Li Jing’s recent market.

On the eve of August 15 last year, we helped Li Jing and other clients engage in the “Golden Stars Reaching the Moon” campaign, and the market feedback effect was obvious. On January 16 this year, we communicated with Li Jing and under the guidance of Venus, we repositioned the market and set a new generation of in-store and retail prices to further enhance the image of the new generation. Li Jing saw the company's "2008 Marketing Personnel Practice Manual" and our market planning plan, and was quite satisfied with the planning of Jinxing Company this year. On the second day, Li Jing held a meeting in the company to scientifically and rationally formulate the 2008 market operation plan. . At the same time, we must take advantage of the prosperous season before the Spring Festival. Li Jing actively took the initiative to pay for her own pockets and accepted the company's 100% out of the box for the new generation of “Golden Stars Celebrating the Olympics”. This event will last until the eve of the Olympics. In order to purchase gifts, on January 18th, our business staff Liu Changjun and South Korea braved heavy snow, and they took a deep foot to help Li Jing go to a family in Yi'an market in Liu'an.

Now is a new era for manufacturers to win together. The help of manufacturers is to "help you get on the horse, send a ride", long-term "help you send you", "over-reliance on manufacturers" to get rich, the era has ended, not "factory does not Let you be an agent," is to eliminate yourself, so we must work together to win the world.

Learn to earn management money

The topic that everyone often talks about is how to make money and how to develop. Now the price has been rising, and the profit margin of the market is getting smaller and smaller. Faced with the problem of making money and development, both manufacturers and merchants are an important issue in the new era.

"Distributors want to develop, to make money, can not turn the support of manufacturers into their own means of earning money, but learn to earn management money, to manage to benefit, to management to develop", this is when talking with dealer Gao Ping, He talked about the "successful dealers" to make money. I started to contact Gao Ping from September last year. He officially cooperated with Venus in December. Every time he sees him in his office, he is reading, such as "sales and market" Venus's "win-win", etc., thus, our team sees the spirit of Gao Ping, unconsciously taking Gao Ping as an example. Also began to strengthen their own learning. Another feature of Gao Ping is that he likes to communicate with marketers and communicate with his own team, a typical Confucian merchant. His homogenous commerce company is fully corporatized, employing professional marketing directors, professional library management, professional back office, multiple vehicles, and the company is also the general agent of Huiyuan Juice.

Gao Ping said that he has three feelings when dealing with big companies. First, large enterprises can grasp the trend of the industry and have great anti-risk ability. Dealers can “get cool under the big tree”. This year, based on market research, combined with Gaoping's current network, the design plan has been discussed many times, and the strategy of “one high and one low” has been determined. When we took out the plan and asked him to make a suggestion, after Gao Ping saw the plan, he quickly signed his name on the plan, was willing to operate the market under the guidance of Jinxing Company, and appointed the person in charge of his company to be responsible. Second, working with large companies to make money stable. In his own words, the company is big, the company itself is developing stably, and its reputation is high. Working with them, it will not make money today, and there will be no money to earn tomorrow. Third, cooperate with large enterprises to learn the management of the team. The team management of large enterprises must have a complete mechanism. As a distributor, “Do not sell products for selling products”. It is necessary to look down on the shortcomings of enterprises and learn more about their advantages, so as to help their own enterprises grow and develop. Nowadays, many "village companies" in towns and villages often appear "still their relatives still stealing", and they must find more reasons from themselves. "After all, a slap in the face does not sound."

How to earn management money? First, the introduction of a policy by the enterprise is based on market research. Generally, it starts from the overall situation and pays attention to the management of “details”. It is necessary to understand the money. Therefore, as a business, it must be combined with the market and operated according to the requirements of the enterprise. , standard management. After a policy is implemented, the form to be filled out must be filled in accurately and truthfully, so that it is easy for the company to report the account and avoid “enterprise pressures on our money. Second, for the management of the market, businesses should learn to "renovate the market" with the manufacturers. The transformation of the market will generally start from four aspects. (1) It is necessary to segment the market, make a good budget, and target the team to invest together. Since the 11th last year, Venus Xinyang has started this work under the leadership of Wan Zong. By the beginning of this year, a system has basically been formed, which has been gradually promoted in various markets of the company and has achieved remarkable results in some markets. (2) Persevere in the long-term promotion of high-end products, focusing on manpower and material resources to compete for terminals. The low-end products are staged and focused, and the network is maintained to promote the sales of medium and high-quality products. (3) Key customers will focus on helping, which is also in line with the market's 28th law. (4) Key development in key markets, avoiding “sprinkling pepper noodles”, so that merchants and manufacturers can benefit from the market together to achieve mutual benefit.

How to earn management money? Last year, Yang Daowu of Lu'an City joined Jin Xing. Yang used various channels to open up the market and really did “transposition thinking” with the manufacturers. In order to compete in October, several food and beverage outlets all invested in themselves, in order to make a brand image. Nearer Wang joined Yang Daowu Company and injected new vitality into the company. Mr. Wang believes that (1) management should consider the overall operation, manufacturers give certain assistance, give a certain amount of space, earn money to rely on management to talk, (2) management depends on the system to back up, standardize operations. (three). From the above case of Gao Ping, it is not difficult to find out why some dealers have developed slowly. “Being started with others, others have to have a car to have tickets and stamps.” The key lies in thinking. The development of the new era is to "make what flag to go," and to break through the existing bottleneck, emancipating the mind is the way out.

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