Mildtree's First Domestic Store Opens in Ningbo Tianyi Square

The first domestic flagship store of Mildtree, the Danish-born fashion store, officially opened its flagship store. Mildtree brand CEO Zhou Zheng attended the ceremony and shared this sacred moment with fashionable people from all over the country.

Mildtree brand, English translation as "moderate tree", that is, the pursuit of a moderate, light living realm. The concept of "freshness, emphasis on the original ecology, and a sense of detail design" was advocated as a way of advocating the theme of natural elements and integrating concepts such as original design and manual craftsmanship. Among them, the brand cartoon rabbit MILD transforms the brand culture into various details through various forms. Such as clothing, household items, accessories, image display, decoration and props.

Tianyi flagship store is located at Tianyi Square, Ningbo Commercial Center, near Gate No. 6, with shops on the 1st to 3rd floors and an area of ​​nearly 500 square meters. The first floor is the image gallery, which conveys the “natural, comfortable and healthy” brand concept advocated by “Mildtree”. It mainly focuses on clothing. Household items are displayed as props and provide unique visual enjoyment to customers through special decoration. And experience. The second floor is a living hall, home extension products based on Mildtree, including: Mild fabric rabbits, cushions, bags, stools, frames, etc., allowing customers to feel comfortable at home and enjoy relaxed shopping time and experience. Private wardrobe matching methods. And VIP visual and sensory experience. The third floor is a concept hall, an artist's work collection hall, an original limited-edition art exhibition hall, and partitions are arranged in the hall. Allowing customers to experience the high-quality concept life of “Mildtree” leads consumers into a new shopping model.

Mildtree brand CEO Mr. Zhou said that Mildtree meticulously provides urban women aged 25-40 with their choices, enjoys a relaxing and enjoyable shopping environment, and is a luxury accessory for consumers. The company will be guided by a differentiated business philosophy and will apply this concept throughout the entire management. This concept is promoted from the design, development and marketing of the product. In the future, the company will slow down the speed of opening stores, be practical in doing good quality shop terminals, and open high-quality stores. In 2012, Mildtree plans to open 22 stores in the country. At present, 50% of the main cities and shopping malls have been confirmed, mainly in the regions of Jiangsu, Zhejiang, and Hebei.