In the channel is king today, the brand clothing agents occupy a decisive role in the garment industry. Although the same brand apparel agents do, and some people get rich through the agency brand clothing Nuggets, but some people have lost this. So, for clothing distributors, how to successfully brand clothing? To this end, Xiao Bian deliberately arranged some brand clothing agent Raiders, for your reference.

Find the intention of the brand

Choose a good clothing brand , it succeeded in half. Agents in the choice of clothing brand, should conduct a comprehensive analysis of many aspects.

The first is the market trend analysis. Dealers in the choice of brand of these major trends have to understand, although not necessarily in accordance with the popular trend to choose the brand, but the understanding of the trend, in the choice of a holistic grasp of the brand

Followed by their own market positioning analysis. Different brands have different markets. Dealers should take full account of the characteristics of the local market when choosing a brand, understand the income level of local consumers, the consumption habits and the distribution rate of the market brands, etc., so as to determine the major orientation of the brand.

Then is its own analysis. Self-analysis includes investment analysis, brand operation ability analysis, team analysis and more.

Through the above analysis, the dealer can choose a brand to determine a major orientation, the next step is to contact the brand.

Evaluation of the brand

Through various channels, if you find a more appropriate brand intention, it is necessary to evaluate the brand intentions, this part is to decide whether to choose the key link in the brand. This section mainly includes the following aspects: assessment of the origin and reputation of the brand, the size of the company, whether the brand has a more complete long-term plan and whether there are corresponding supporting sales policies in different periods.

Brand management planning

For a franchisee who is a first-time brand, the agent who has just become a brand must be full of honor and excitement. However, if you do not seriously think about how to make a good brand agent, Will take care of one another, overwhelmed, will soon be frustrated, on their own ability and luck have a great doubt.

So, if you want to reach the satisfaction of manufacturers, their satisfaction, their off-line distributors are also satisfied with the win-win results, you need to get a brand, to carry out their own market to do a comprehensive planning.

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