Export companies early restructuring and early harvest

Although the external market situation remains severe, the 13th China Textile and Apparel Trade Fair (New York) held recently (New York Exhibition) conveyed a positive signal: feedback from exhibitors and local buyers. Look, are satisfied with the results of the show. In a recent interview with reporters, Zhang Yanxin, vice president of the China National Textile and Apparel Council, said that this year's exhibition has achieved satisfactory results. On the one hand, the U.S. economy has bottomed out. On the other hand, it also shows that in the Southeast Asian countries and the U.S. domestic textile industry Under the impact of the rise, China's textile and garment industry still has unparalleled advantages. Faced with increasingly fierce market competition, traditional export enterprises can only gain confidence and opportunities in the external market only through transformation and upgrading, and constantly improve their own competitiveness.

According to the latest data released by the US Department of Commerce, total merchandise retail sales in the United States reached US$403.9 billion in July, an increase of 0.8% from the previous quarter, higher than market expectations. Zhang Yanxi said that compared to the European market, the US market is now recovering faster. With the growth of various economic indicators, US consumers’ spending on textiles and clothing has increased.

In this exhibition, buyers from well-known US apparel brands showed great enthusiasm for the exhibited products of Chinese companies. One obvious change is that these merchants have put forward higher requirements on product design and manufacturing process.

"China's manufacturing advantage in the low-end market is shrinking. For the traditional export enterprises, we must get rid of the low-profit processing production model, through the promotion of product design and quality, in order to obtain a long-term development in the external market." It is pointed out that at present, the cost of raw materials and labor for China's textile export enterprises is continuously rising. Compared with the Southeast Asian countries and the United States' domestic textile companies, the cost advantage is no longer present. However, China's textile and garment industry has a complete industrial chain advantage and a stable workforce. Moreover, in the mid- to high-end textile and apparel products, U.S. purchasers still rely on Chinese companies. In the future, companies must strengthen the production capacity of such products in order to increase market share.

Zhang Yanji emphasized in particular that currently China's textile and garment export enterprises need to have a comprehensive grasp and understanding of the market. In judging the situation, we must judge from the three aspects of the market environment, future trends and local market changes. “Only by making correct market judgment can we make a clear plan for future development. Participating in an international exhibition is an excellent opportunity to obtain market information. The orders that companies receive at the show may be limited, but they have an intuitive understanding of the market. But it can help the rapid development of the company.Our China textile and garment industry is very competitive.As long as we can truly seize the industrial upgrading, seize the opportunity of structural adjustment, and use scientific and technological innovation and brand building as the driving force for development, I believe that companies not only have broad prospects for development in the domestic market, but also give full play to our advantages in foreign markets," Zhang Yanxi pointed out.