Create shops with colors to attract customers

1. Grasp the color balance of the clothing store

An enclosed clothing store usually has four walls, that is, four clothing display surfaces. In practical applications, the frontmost wall is usually a door and a showcase. In fact, there are three clothing display surfaces - the front and the sides. The planning of these three clothing display surfaces should not only consider the balance of color brightness, but also consider the color coordination of the three clothing display surfaces. For example, if the clothing display on the left side of the clothing store is low in color and the brightness on the right side is high, it will cause an unbalanced feeling in the clothing store, as if the entire clothing store is tilted to the left.

2. The overall plan for clothing storefronts in clothing stores, from the color characteristics planning

Such as the principle of lightness according to color. Bring the high-light clothing line to the front of the clothing store. The low-light series is placed at the back of the clothing store, which can increase the sense of space in the clothing store. For clothing stores that have both cool and warm colors and neutral colors. Generally, the cool and warm colors are separated and placed on the left and right sides respectively, and the customer's clothing display surface can be placed in a neutral color, or the contrast color is weak.

3, manufacturing clothing store color rhythm

A rhythmic clothing store can make people feel ups and downs and changes. The change of rhythm is not only reflected in the styling, but different colors can also produce rhythm. The sense of rhythm of the color match can break the stable and unobtrusive situation in the clothing store and make the entire clothing store full of vitality. The production of rhythm sense in children's clothing exhibition can usually be achieved by changing the color match.

4. Analyze the classification characteristics of clothing store apparel

Each clothing brand has a specific classification method for clothing in the clothing store according to its brand characteristics, sales methods, and consumer groups. It evaluates the effectiveness of their channels and points them to the direction of adjustment and improvement. In addition, in the case of serious cross-regional channel conflicts, channel managers must also provide a fundamental management system as a whole. At the same time, coordination, restraint, and penalties in the process of matching apparel categories in clothing stores are usually classified by series, by category, According to the object, according to raw materials, according to purpose, according to price, according to size and several other methods.

5, different classification methods, the method used in the color planning is also slightly different

Therefore, before doing color planning, be sure to clarify the classification of the brand, and then according to its characteristics can be targeted for different color planning. Apparel stores can correctly use the configuration of clothing and clothing display technology, sales can be increased by more than 10% on the basis of the original. I believe this is not a little bit of attraction for businesses. Change your strategy as soon as possible to improve the clothing display in the clothing store.