Children's clothing online marketing fight more than service

Recently, the China Children's Wear Forum-marketing revolution under the internet thinking was held in Zhili Town, Huzhou City, Zhejiang Province. History has proven that both the prosperity of the Tea Horse Road and the brilliance of the Silk Road are built on the basis of interoperability. The future of children's wear is also the same. If you want to continue to enjoy a share of Internet sales, you need to learn And learn all aspects of knowledge. The forum invited Yin Donghong, general manager of Shanghai Xiye Network Technology Co., Ltd., deputy dean and professor of Shanghai Design Institute of China Academy of Art, Fankai Fankai, Hangzhou Rundong Garment Co., Ltd., and Zhejiang Jiangjiejie, general manager of Zhejiang Ajiebangni Clothing Co., Ltd. As the keynote speaker, today's Tong Wang and many other well-known children's clothing companies participate.

Feng Dehu, full-time vice president of the China Garment Association, said: "The idea of ​​e-commerce subverting the traditional sales industry is now spreading very hot. At this stage, it is more necessary for companies to remain calm and understand the question of who am I." Business, o2o, and micro-marketing are all tools and channels that companies can use, and companies that want to apply these tools properly need to know who I am and what I want to do in order to apply these channels and tools. Next, enterprises must actively adjust their posture and development direction in the market, and seize the online marketing position."

Yin Donghong is the founder of micromarketing and an e-commerce innovation model practice expert. He shared with his audience a saying: “In the air, the pigs will fly.” Yin Donghong said: “The meaning of this sentence is that under the changes of the times, enterprises are no longer just services and products, but are big companies. Thinking acceptance ability.2014 is the first year of mobile Internet micro-marketing, we live in the Internet age, we must quickly grasp the changes and accept changes.Want to fly, you also need to establish your own Internet intelligence agencies, in addition to corporate executives to see The report also needs to pay attention to five indexes in a timely manner: Baidu Index reflects the attention of key users and media; google trend refers to the change of search keywords and search volume on the Internet; micro index refers to keywords in Weibo. Trends of WeChat, etc.; Taobao Index, the market price and trend of commodities on Taobao; Youku Index, based on the promotion of some of the products in the broadcast and search category. Only by mastering these five indexes can companies better grasp the pulse of Internet marketing. ."

Prof. Fan Kaiyi focused on marketing issues in the new situation from the perspective of theoretical framework and brand promotion. He said: “For consumers, the most intuitive impression of a brand and product is the impression of advertising. In particular, video advertisements circulating in the metros of major cities, whether consumers are interested in or not, just blink, It will be seen that this kind of compulsive advertising is the advertising investment that is most likely to have a subtle influence on consumers."