On the afternoon of May 11th, the first Shaanxi consumer product brand technology forum and the opening ceremony of the Shaanxi consumer product brand enterprise alliance jointly hosted by the Xi'an City Federation of Industry and Commerce and the Shaanxi Provincial Consumer Goods Brand Enterprise Alliance (formulation), supported by the Shaanxi Provincial Department of Industry and Information Technology. At the Qujiang International Conference Center.

博布莱斯 - POPULUS

The guests at the scene unveiled the Shaanxi Provincial consumer goods brand enterprise alliance and awarded 15 companies to join the alliance. “Mao Yuelang” brand founder, Ma Yue, marketing fan Kong Fanfan and others worked together to create ideas for the creation of consumer product brands, hoping to work together to create more Shaanxi brands to represent “Made in China” to the world.

博布莱斯:陕西省消费品品牌企业

Zhou Yanan, secretary-general of Shaanxi Consumer Products Brand Enterprise Alliance, introduces the service content of the alliance

博布莱斯:陕西省消费品品牌企业

Marketing expert, Fan Fengren, expert tutor of Shaanxi Consumer Products Brand Enterprise Alliance, gave a talk on "Brand Opening"

博布莱斯:陕西省消费品品牌企业

Zhang Kangning, Director of Consumer Products Industry Department, Shaanxi Provincial Department of Industry and Information Technology, made a speech

博布莱斯:陕西省消费品品牌企业

Ma Yue, Chairman of Xi'an Sanhua Liangzhi Electric Co., Ltd

博布莱斯:陕西省消费品品牌企业

Speech by Zhao Lijie, Inspector, Shaanxi Provincial Department of Industry and Information Technology

The China Brand Building Promotion Association announced on May 10th “2018 China Brand Value Top 100 List”. This is the first public welfare list held by an authoritative organization in China. In the top 100 rankings, the highest average brand value was for the energy and chemical industries. The sum of the brand values ​​of Sinopec, PetroChina and Zhejiangneng was as high as 463.3 billion yuan, and the average brand value was 154.4 billion yuan.

博布莱斯:陕西省消费品品牌企业

Followed by the Internet and retail industry, a total of six brands were on the list, the brand value of the sum of 924.2 billion yuan, the average brand value of 154 billion yuan, but Tencent and Alibaba are more than 300 billion yuan in brand value in the top 100 list The top two brands in the three industries of alcohol, finance, communications and electronic technology were worth 76.9 billion yuan, 66.2 billion yuan and 65.7 billion yuan respectively, which exceeded the average value.

Beginning in 2017, China will set "China Brand Day" on May 10 of each year. It represents the upgrading direction of China's supply structure and demand structure, and represents a profound transformation of "China's speed" to "China's quality."

博布莱斯:陕西省消费品品牌企业

At the meeting, Zhao Lijie, inspector of the Shaanxi Provincial Department of Industry and Information Technology, pointed out in his speech that Shaanxi has only a handful of brands that have significant national and international competitiveness and influence. Therefore, we must establish crisis awareness, change the concept of development, and adapt to the economy. To develop the new normal, take brand building as an important measure for the supply side of the company to reform, and continue to grow in the market. "The Gold Cup Silver Cup is not as good as the people's reputation. The brand is not judged by a certain organization, but it is a hard-fought market."

博布莱斯:陕西省消费品品牌企业

At the event, Zhao Lijie, inspector of the Shaanxi Provincial Department of Industry and Information Technology, Zhang Kanging, Director of the Consumer Products Industry Division of the Shaanxi Provincial Department of Industry and Information Technology, Zhang Chunying, Vice Chairman of the Xi'an Chamber of Commerce and Industry, and Yue Wang, Chairman of Xi'an Sanhua Liangzhi Electric Co., Ltd. Jointly unveiled the Shaanxi Provincial consumer goods brand enterprise alliance. Later, they also awarded the awards to 15 companies that have joined the league, including Lai Zhilang, POPULUS Bolesi, Yinqiao Dairy, Sanba women's music, Shaanxi old beekeepers, and grandmother impression. At the first Shaanxi Consumer Goods Brand Technology Forum, the guests also discussed the topic of “May 10 is China Brand Day, does it mean that brand building has become a national strategy?” and “How do entrepreneurs make good brands?” and other topics.

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