How to face the aluminum art villa door industry in the eventful autumn? At present, the aluminum art villa courtyard door industry is in the midst of many events, the implementation of various policies and the impact of related industries, which has led to the intensification of the reshuffle of the aluminum art villa door industry, and the pressure on the development of aluminum art parts manufacturers has increased. However, the growth of every industry or manufacturer cannot be smooth sailing. After hardships and hard work, it will make itself stronger and stronger. On the road of development, the aluminum art villa door manufacturers will eliminate the thorns one by one, which is also a kind of advancement and breaking.

Art Villa aluminum front door manufacturers in transition Merchants not too "utilitarian"

In the past two years, following the bleak shopping malls, it is difficult to ensure the “survival rate” when opening a store . If a batch of dead batches is opened, it is not merit for the aluminum art villa door manufacturers. Now, the aluminum art villa door manufacturers are facing the transformation, from the original single investment transformation business, the industry pointed out that once the investment inspectors only look at the store, now not only check the store to strengthen the service to the dealers, can not only "open shop "Do not raise a store." This kind of practice has a learning significance for the profession. At the exhibition, most of the aluminum art villa door manufacturers love "hungry promotion" and even "hijacking promotion." At the exhibition, the guests were pulled down to the factory to visit the goods, "good food and good food", and held an excellent dealer sharing conference with "brain-washing" function, giving gifts, sending lottery, allowing dealers to sign orders, and then open the store, this It has long been the secret of the industry.

However, such games are inevitably excessively "utilitarian". The aluminum art villa door manufacturers have to open stores in new shopping malls. The demand is to find suitable dealers. Some people call them "find objects", in which the dealers can understand the goods, The concept of factory brand is particularly important, especially in the past two years, the business is more difficult to do, it is more and more difficult to open new stores, and the aluminum door villa manufacturers should be more stable. With the pursuit of investment, the demand will be transformed.

High inventories caused by inventory problems looming crisis

In addition to the “pain point” in attracting investment , the high inventory is also as daunting as “chronic disease”. Some people say: "Many manufacturers are not starving to death, but when the business is doing well, they are desperately making inventory and eventually dying." High stocks have now become a big "sign" for the career of aluminum art villas, and even because they are high. The inventory is difficult to digest. Now there are a number of manufacturers specializing in the purchase of factory stocks. Some manufacturers who are “drilling the gap” generally buy the stocks from the factory at the discount of 2 or 3 folds.

Regarding the inventory problem, the insiders indicated that if the factory's production cycle is too long, inventory will be simple, and the production cycle will be controlled = control inventory. Originally, the aluminum art villa door occupational inventory doubts, from the beginning of the previous year there is a harbinger, the majority of aluminum art villa door manufacturers have to sell inventory goods at a price to ease the serious doubts of the capital chain, and from the previous year to the present step by step The fall of a batch of factories that have closed down due to the break of the capital chain shows that it is “imminent” to deal with inventory problems.

Single brand operation is difficult to survive challenging multi-brand operation

Those who are familiar with the aluminum art villa door profession know that the large manufacturers group generally operates several brands together, which is undoubtedly a “single bridge” for a single brand . A manufacturer operating a single brand has shown that from the beginning of the previous year, it gradually felt that the single brand was not working well. It used to be a single brand to concentrate on product investment, but it was difficult to start the investment in the previous year. The dealers would be confused when exhibiting. Why haven’t changed so much for so many years.

If we continue to operate a single brand, if the annual sales volume does not exceed 3 million, it is very difficult to survive. A single brand operation will encounter bottlenecks for 8-10 years, and it will be extremely embarrassing to open a new product series in the future. Single-brand operation for a long time, if manufacturers want to go to multiple brands, it will become more and more difficult, but if you abandon the original development strategy, choose multi-brand operation, you also need courage. In the past few years, many brands have helped manufacturers expand their territory. And now many brands are also facing a lot of pressure.

The problem of investment promotion, high inventory pressure and brand operation are the three major “pain points” that are common in the aluminum door villa manufacturers . How to solve these three “pain points”, it is also necessary for the aluminum art villa door manufacturers to ponder, according to their own development, Find the right way to break through.

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