The theme of the Summer & Summer 2014 Spring & Summer 2014 is inspired by the traditional Chinese art of "facial masks." By using the lines of Picasso and Mondrian to deconstruct and reorganize the paintings, they present fresh and diverse colors and geometric shapes and totems. Trying to incorporate the geometric concept of deconstruction of the facial features into the embroidery technique, we use the alternate stitching techniques of the cloth pieces to create an art-aesthetically pleasing costume image. Movement of the new mesh material, with hand-painted deconstruction of color, transparent and opaque texture and printing stack, betting more subtle hand-clever and composition design, the same color with different materials and a variety of lace ratio, and into the retro 60 Mini silhouette of the era, the interpretation of young and pretty pretty.

夏姿‧陈2014春夏新品 穿搭中国传统「脸谱」艺术

The ad was personally famed by internationally acclaimed French photographer Stéphane Sednaoui. Sednaoui is also a renowned MV director and has directed music videos of international stars such as Madonna, Bjork, Massive Attack and Kylie Minogue. This is the first time SHIATZY CHEN has taken a photo advertising photography. The background is inspired by the modern version of the studio and is inspired by works by artists such as ROTHKO, YVES KLEIN, POLLOCK, CHRISTOPHER WOOL, SOULAGES etc. to create a light penetration and extension The sense of space, through superb multi-level post-interpretation of stereotyped body aesthetics, so bright spring and summer this year, bright and modern colors for the brand into the young vitality, but also enriched the presentation of the screen.

Photographer Stéphane Sednaoui

Female Model Ava Smith & Tian Yi

Male model Adrien Brunier

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