Nowadays, people are increasingly demanding gold jewellery. What followed was the various problems encountered in consumption. The newspaper recently received a hotline reflecting the dispute over jewelry exchange. At the same time, some unscrupulous traders often use the professional characteristics of gold jewelry to play "catty", so that consumers can "see the flowers in the fog" and prevent it. In order to understand some rules of the gold and jewellery industry, in the past few days, two reporters of the Evening News have secretly visited the city's gold jewelry stores as the prospective husband and wife. Change those things In the unannounced interview, the reporter learned that in each jewelry store, the jewelry is basically divided into two categories, one is a gold jewelry, and the other is a mosaic jewelry. For the inlaid jewelry, many jewelry stores have adopted a changeable way to sell. The reporter learned in Kimberly Jewelry that all diamond-inlaid jewelry purchased at Kimberley can be exchanged free of charge in various stores across the country, provided that the replacement of equivalent or high-priced diamond inlaid jewelry, Lanbai jewelry, etc. are also taken in the same way. Liufu Jewelry is somewhat different from them. Luk Fook Jewelry requires that more than 130% of the original merchandise be replaced. Many people ask for diamond jewelry when they buy jewelry. It is a common phenomenon in the sales industry of diamond inlaid jewelry. However, there are special cases. Chow Tai Fook Jewellery can only change the style of diamond inlaid jewelry. However, the diamonds on the original jewelry cannot be changed. The salesperson told the reporter that this is to ensure that the diamonds worn by the customers are first-hand diamonds, but not worn by others. "If we change the whole, we will definitely retain the above diamonds and resell them after processing. So some customers may get diamonds that have been worn by others. We don't change them in order to avoid this." The specific situation of the jewelry change dispute mentioned above is that the citizen’s 2 pieces of jewelry purchased at Kimberly before the Spring Festival were changed to the Kimberley Diamond flagship store of Huada Department Store Jinding Store, and the reply was only one-on-one. Can not be replaced by one. The doubt: "Say good is unconditional style change, can be used before, why not now?" Ms. Lu introduced that although her jewelry was purchased in Jingdezhen, but changed the style in Fuzhou, so the jewelry invoice receipts all become Purchased in Fuzhou. When she went to change the money, she explained it to the store clerk, and the clerk said that it could be exchanged. Previously, when the reporter intervened in the interview, the staff of the Kimberley Diamond Flagship Store responded to the reporter. "Ms. Lu was in Fuzhou, which was purchased in Fuzhou. Now, according to the company's regulations, it is impossible to change one, only one-on-one." In response to the problems reflected by Ms. Lu, the reporter received such a reply during the unannounced visit to the Kimberley Diamond flagship store in the Huading Department Store, Jinding Store. The two models have a precondition, and both must be sold locally. Ms. Lu can buy the two jewellery bags purchased in Fuzhou at the Jingdezhen store for the cost, and then take the two jewellery for the one they want. Different color, the same size diamond price difference The reporter learned in the interview that the style is the biggest consideration for consumers when choosing diamond inlaid jewelry. Each diamond inlay is basically sold after the merchants match it, the color, clarity and cut of the diamond. Invisibly ignored by consumers. "I don't want to consider factors such as color and clarity, because I don't understand it, I can only listen to the introduction of the sales staff." The public Shao Huiya recently purchased a diamond ring in Luk Fook Jewelry, but the product introduction book of the diamond ring The clarity and color of the diamond are not described above. “The salesperson said that diamonds with more than 10 points will be marked with clarity, color, cut, etc. I value the style, so I ignore this problem.†In an unannounced visit, the reporter learned that the difference in quality has led to a world of difference in the price of diamonds of the same size. A reference picture of diamond clarity, color, size, cut, etc. can be seen at each diamond sales counter. The various levels of diamond color, clarity and size are detailed in the reference chart. The reporter learned that the color is optimal for the D-class, and the M-level can see the yellow with the naked eye. The clarity is divided into several grades such as LC, VVS, VS, SI, P, etc., IF is the best, and P is the lowest. Ms. Li of the Gold and Silver Jewelry Testing Center of Jingdezhen Product Quality Supervision and Inspection Institute told the reporter that the P-grade diamonds can be seen by the naked eye, and the value of such diamonds will be greatly reduced. Some insiders told reporters that the factors affecting the price of diamonds accounted for 40-60% of the weight, 15-25% for clarity, 15-20% for color, and 20-35% for cutting. The reporter obtained such a data during an unannounced visit to the Lanbai Jewelry Store. It is also a 1 carat diamond. The same cut, the price of the diamond with a color K and a clarity of SI is 37,364 yuan, the color is K, and the clarity is The price of IF is 53768 yuan, the color is D, the price of SI is 64188 yuan, the color is D, and the price of IF is 212028 yuan. (The IF level is higher than VVS and lower than LC.) Ms. Li of the Gold and Silver Jewelry Testing Center told the reporter that the determination of diamond clarity and color requires very professional testing equipment. At present, only Nanchang has such testing equipment in Jiangxi. Insiders: Wanju Jin is just Shantou Gold jewelry is favored by consumers because of its value and color. On the day of the deadline, the gold price of the Shanghai Gold Exchange was 99.95%, and the listing price was 237.2 yuan/g. Recently, the reporter learned in the gold sales market that the price of jewelry in Jingdezhen City generally ranges from 245 yuan/g to 300 yuan/g. . The reporter learned at the Safir Gold Jewelry Store that the price of the 9999 gold (100 million gold) sold by the store is 288 yuan/g, while the price of the thousand gold is 253 yuan/g. Ms. Li from the Gold and Silver Jewelry Testing Center told the reporter that the country's standard for gold purity is only two kinds of gold and thousands of gold. The gold is 99% gold, and the gold is 99.9% gold. It may cancel thousands of gold in the future. This standard of gold only retains the standard of full gold. There is no standard country in the standard of gold. This standard is a standard set by some companies. On the day of the deadline, the gold price of the Shanghai Gold Exchange was 99.99%, and the listing price was 237.45 yuan/g. Ms. Li of the Gold and Silver Jewelry Testing Center told the reporter that 99.99% and 99.9% of the gold were not much different in price. The concept is just a gimmick that some companies deliberately create. When the reporter asked the salesperson at the Safir Gold Jewelry Store how to judge whether the gold was a full amount of gold, the salesperson asked the reporter to scan the two-dimensional code on the gold jewelry tag and told the reporter that the quality supervision department issued the certificate. This product is proof of the full amount of gold. After scanning the QR code, the reporter showed the product certificate of Safir Company. The certificate was marked with “Serious Commitment: Gold Content 999.9‰.†Ms. Li of the Gold and Silver Jewelry Testing Center told the reporter that the gold jewelry produced by the regular companies in the market will not have insufficient gold. The level of modern mechanical processing can guarantee the gold content of thousands of gold and gold. The reporter learned that most gold sales stores on the market currently have the concept of processing fees. When buying gold jewelry, consumers not only need to pay the gold price but also pay a processing fee. The processing fees of each brand vary, generally 10 per gram. Yuan to 20 yuan. Ms. Li reminded the public that the craftsmanship and gold content are just as important when purchasing gold jewellery. As long as the gold color reaches the full gold, the value of the gold itself can be guaranteed. The public does not have to deliberately pursue whether the gold content is more pure, between the gold and the thousand gold. The difference is very subtle, style, crafts, etc. are also the key factors to judge the value of gold jewelry is not worth buying.
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