The new concept bears witness to the beginning of a new era

Changing the date and venue is never an easy task for an exhibition. Unprecedented forms and new technologies have injected new vitality into the show and promoted communication, but at the same time this major reform has also brought challenges. When exhibitors and visitors actively embrace these changes, they are the biggest affirmation of the exhibition reform.

Uniqueness, connectivity and quality are the three key words for on-site participants to evaluate new forms.

Unique: The show carefully selects visitors and invites only key decision makers to participate in the live event.

Connectivity: Innovative equipment on site provides exhibitors and visitors to connect and exchange information anytime, anywhere, increasing opportunities for business communication.

Quality: A rigorous quality check for all participants. All registered exhibitors must be screened by the professional selection committee before the exhibition. Visitors must also be invited by Eurovet to ensure that the Hong Kong exhibition gathers the best elites in the industry.

The number of visitors broke through the expectations of the organizers, attracting more than 1,200 visitors from 35 countries. The rigorous screening method proves the validity of the new form. The excellent quality of visitors is worth noting, especially from buyers in Australia and South America. Exhibitors are extremely satisfied with the number and level of visitors and highly recognize the uniqueness of the show.

The 65 exhibitors have also achieved their desired goals, bringing a rich, cutting-edge and innovative resource to the new model of Hong Kong. The new format of the show has also attracted the return of many industry leaders such as Pioneer Elastics, Bischoff Textile, Seram, Papillon Ribbon & Bow, Liberty Tex, Utax or Oriental Embroidery. The newly joined exhibitors expressed their satisfaction with the results of the initial exhibition. Jeroen Jacobs, Global Director of Textiles (Textile Fibers) commented: “This is a very successful exhibition. I appreciate its small and sophisticated scale, and the excellent buyer team promotes the exchanges more effectively. The information exchange equipment is even more impressive. The equipment makes it easier for exhibitors and buyers to exchange information, not only to contact the guests who are on the day of the show, but also to send emails and unseen through this device. Guests reserve a meeting."

The exhibitors at the site were very busy during the two-day exhibition, and even some exhibitors had no time to have lunch because they were busy with customer interviews.

The new exhibition is an excellent opportunity to showcase high-tech equipment and provide exhibitors with more opportunities to build partnerships with buyers. This high-tech equipment has attracted the interest and attention of on-site participants because of its innovation. At the same time, the equipment also greatly promotes interactive communication, bringing a good business atmosphere and satisfaction to the two-day exhibition. Every participant talked about this information exchange.

The interactive exhibition hall, located at the entrance of the exhibition, is highly appreciated by visitors. This is the first highlight they enjoyed after entering the scene. Visitors can carefully evaluate the samples and product lines offered by exhibitors in this exclusive space.

The studio, a closed space tailored to exhibitors, presents new product launches, solutions and innovative technologies to designated customers and buyers in a private form. Special thanks to DINGZING, FANSL, NEW DONGHUANG, NEW PARTNER and TENGFEI for their inspiration.

The Creativ' Lab (creative lab) not only presents in the form of a forum, but also provides a space for visitors to exchange ideas. Through colorful fabrics, design and purchase inspiration, it reveals the international changes in the apparel industry and focuses on 8 popular trends. Trends – Guili flowers, sexy new rules, soft and beautiful, whispering, fashion surfers, metal materials, accompanying nature and sports and leisure fashion.

In keeping with The Creativ' Lab fashion trends, the Design Concepts Fashion Show features works by exhibitors and top design schools, including the Hong Kong Polytechnic University, Parsons School of Design in New York and Leicester De Montfort University.

The Ultra-Light exhibition focuses on the word “light”, giving visitors a poetic visual enjoyment and multiple sensory surprises and inspirations. A set of creative photos of ready-to-wear, objects and future materials is presented here to express the “light” natural attributes, rhythms, colors, materials and hand-crafted details.

Finally, the communication network activities in the exhibition provide a perfect platform for interaction and interaction among industry insiders.