The children's wear brand of Senma Apparel takes the opening show of Shanghai Fashion Week

On April 3rd, Shanghai Fashion Week KIDS WEAR kicked off. The children's lifestyle brand Balabala and the French high-end children's wear brand Catimini took the opening show, presenting a "PLAY•childlike" vision. The feast is the first to showcase the new wave of children's fashion. On the 6th, the young lifestyle brand COCOTREE once again joined hands with Shanghai Fashion Week to bring the spirit of “BEGIN WITH #BANG可劲#造” to interpret the activism of the new generation of juveniles.

Balabala "PLAY•Children"

Toy Story mobilization cooperation series debut, INS supermodel strong interpretation of the boom

Once again, she took the lead in the opening of KIDS WEAR at Shanghai Fashion Week. Balabala, with the theme of “PLAY•Children's Style”, brought three series of “Toy Story Co-mobilization”, “8090 Childhood Trend” and “Natural Imagination”. This gathering of the latest children's fashion trends, using childhood and growth as a design inspiration, fun and fashion deep collision, not only breaks through the definition of traditional children's fashion, but also truly shows the international trend of Chinese children's brand .

After the series of octopus such as the small octopus in the last fashion week, the wonderful appearance of Balabala has once again received the attention and hot discussion from all walks of life. On the same day, Annie Khanh An, a small supermodel of the hot INS, appeared in the Barabala show, the small supermodel that even the Weiwei supermodel praised, only 8 years old but the typhoon is stable. As the first appearance of the domestic show, Annie has become the focus of all eyes from the appearance, wearing the PLAY series in the sci-fi big ball show, the powerful gas field will be the overall match and the children's unique fashion to the fullest, the overall effect breaks everyone's Imagine and won the applause.

Catimini brings spring and summer new collections

Staged a gorgeous "Summer Travel"

As the unique children's wear brand in France, Catimin always highlights the brand's uniqueness and creativity in its products.

This time, Catimini came to Shanghai Fashion Week with a French style, and launched a series of six new series of “Traveling” in the summer of 19 years with the theme of “Happy”. Let time and space be full of imagination, rich senses, immersed in a world full of freshness, optimism, poetry and uniqueness...

“Caitmini takes you on a trip!”

"Sunshine Tour", "Electronic Zoo Tour", "Country Tour", "Lovely Journey", "Festival Tour"

The combination of the six “going out” travel scenes and the sporty style make the children's every day wonderful and stylish.

　　

Tmall platform "see and buy"

Innovative play has set off a boom

In addition, this big show Balabala also launched the "see-and-buy" innovative function in conjunction with the Tmall platform, so that the show is no longer independent and realizes an open platform for consumers to participate. The simple fashion show turned into a unique interactive experience, which also set off a wave of buying.

"The whole show is very shocking. It shows the release of children's nature in different eras through costumes and scenes. Children's wear is no longer a miniature version of adult clothing, but a bond that defines the child's inner definition of beauty."

The scenes of the scene have not only felt the current trend of high-powered children, but also saw the Chinese power injected by Barabara for the new generation of children.

Children's fashion is not a simple visual communication, but more to express the child's attitude through design/experience. As the leading children's life brand in China, Balabala has been moving in fashion in recent years, IP cross-border, fashion show... Various activities give clothing a more personalized fashion character, helping children explore and express self-awareness. Once again with Shanghai Fashion Week, Balabala's trend show made a wonderful opening for KIDS WEAR. Through the design innovation and the interactive experience on the spot, the fashion dialogue with the new generation of children has once again been completed, which not only attracts the attention of more young groups, but also shows the fashion power of children's brands to the outside world.

COCOTREE launches junior partner program

　　

COCOTREE, a youth lifestyle brand, once again joined hands with Shanghai Fashion Week to present a cross-border visual feast with the theme “BEGIN WITH #BANG可劲#造”, with the powerful “#BANG” voice and “可可可This short and powerful slogan, which interprets the activism of the new generation of juveniles, expresses the juvenile's persistence and efforts in pursuing dreams, sees happening, and sees the spirit of young people.

Juvenile is the driving force of the times, carrying the future and hope. In order to build a bridge between the youth and the world, to provide more perspectives and ways for the teenagers to connect with the world, COCOTREE has long been committed to the healthy development of young people in this fashion week. The Junior Partner Program was officially launched.

Cross-border Super IP·COCOTREE Disney Donald Duck Series

He has a cute appearance and a true character, often with a hot temper and a bit of poison! He is wearing a signature sailor suit and he never loses! This year, at the age of 85, he returned to the youth country, he is the soul-soul sailor Donald Duck!

Since the appearance of the image of Donald Duck, the strength of the "circle powder" generation after generation of audience. The COCOTREE Disney Donald Duck series launched by this big show is the most outstanding combination of the spirit of the Donald Duck and the temperament of the juvenile. The three young stars in the network of the day are Jia Xin, Zhang Ji and Zhu Jiayu wearing COCOTREE Disney Tang. The old duck series is on the stage, and the unique temperament of the youngsters is fully exerted, and the strength is played by the eyeballs. The stunning appearance attracts the audience to boil.

As the 85th Anniversary of Disney Donald Duck, this joint name combines COCOTREE and Disney brand features in both color expression and design, except for classic navy blue, Chinese red, bright white, bright yellow and bright purple. In addition to the color matching, such as Yaohe, it also designed different scenes. Various patterns are combined with the classic image of Donald Duck and COCOTREE special creative form. The avant-garde and imaginative product design is appropriate to present the youth trend, I believe it will become Spike a single item in 2019.

BEGIN WITH #BANG可劲#造·国潮与接头系列

The COCOTREE fashion conference is awe-inspiring. As the leading teenage lifestyle brand in China, COCOTREE has been moving in fashion in recent years, IP cross-border, fashion show... Again with Shanghai Fashion Week, COCOTREE through design innovation and on-site Tension performance, once again completed the fashion dialogue with the new generation of teenagers, using the power of the brand to show the multiple changes and possibilities of the juvenile, and let people see the independent ideology of exclusive juvenile fashion and beauty, and feel the new generation of juveniles. Tide spirit and vocal energy.

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