Shine* Shanghai Store Grand Opening of “Multi Brand Retail Store”

There is a star fashion store

Every fashion center in the world has at least one designer brand boutique with international influence. They disregard the trend rules formulated by big commercial fashion brands and serve only the most discerning and discerning fashionistas. Selling designer fashion with independent, interesting and exceptional quality. There are Maria Louisa & Colette in Paris, Browns & Dover Street Market in London and 10 Corso Como in Milan. Now Shanghai has its own fashion landmark - Shine*.

As a multi-brand retail store with 8 years of experience, Shine* has always been strongly sought after in Hong Kong: Sammi Cheng, Shu Qi, Zhou Xun, Rong Zu? The significance of Shine*'s advancement to Beijing in 2 years is naturally self-evident, and it has successfully opened stores in Beijing, Hangzhou, and Tianjin, all of which are sought after by local fashion lovers and stars. Huang Xiaoming, Yang Kun, Zhou Xun, and Fan Bingbing are all loyal customers of Shine*. Although the fashion industry is still in its infancy in China, as the economic center of China and the center of fashion trends, it is naturally the base for creating the future of “Fashion China”.

International brand concentration

Shine* hopes to serve as a founder and contribute to this goal. Since it is a "multi-brand retail store," it must follow the principle of "providing more possibilities and satisfying the aesthetic appeal of more people." Fashion does not belong to a few people. When you are bored with the elegance and fashion rules that abound everywhere (as if you are bored with coffee and want to try black tea), Shine* is such a place that can satisfy different wearing needs. When the natural atmosphere collides with luxury elements, it forms a kind of "harmony under provocation." Shine*'s brands are both clear-cut and unique. Clothing, accessories, handbags and shoes are all available – Costume National, Peachoo+Krejberg, BLESS, Bernhard Willhelm, JUNYA WATANABE, TOGA, SACAI, Neil Barrett, TOPMAN by Topshop and introduced the most sought after young people in Japan at the Shanghai store The brands ATO, green, Factotum, John Lawrence Sullivan, these are the most influential fashion design brands in the world today. Their design emphasizes the relationship between people and clothes, structure and comfort, works beyond the boundaries of the times and culture, and even across the gender gap. Shine* recently added an aroma product by Comme Des Garcons, trying to make people more able to share the lifestyle that Shine* found and admired.

Adhere to the trend

Shine*'s buyers are always searching around the fashion capitals of Europe, the United States, and Japan, participating in all important conferences and meeting up-and-coming emerging designers. Then, every quarter you will be pleasantly surprised to find that those long-awaited brands have finally appeared on the shelves. It is precisely because of Shine*'s persistence and forward-looking attitude towards fashion aesthetics that the wearer's trend-designed designer works, while highlighting personal taste, has also led to the fashion atmosphere of the entire city. It is worth emphasizing that Shine* did not attempt to use this as a benefit, despite the fact that it was rare and the price of all designer works was comparable to that of Hong Kong and foreign countries. Because it is important to share, and the happiness derived from it. The life of a store or brand is always based on surprises and trust.