SEPTWOLVES Men's Wear maintains the market consumption information as the entry point for research and development, and uses the customer's consumption motivation as the inspiration source. Combining with the company's classic concept and the development trend of international pop culture, it combines the latest technology to create products that meet the interests of customers. Satisfy the customer's material needs and psychological needs. Septwolves' brand apparel is mainly designed by independent designers. The design team consists of outstanding designers from around the world including the United Kingdom, Italy, Hong Kong, and China.

Milan time June 18

WOLF TOTEM 2018 Spring and Summer Milan Fashion Week Show Completes

The tide you expected, and beyond the imagination

All of them bloomed perfectly on Milan's show floor

Let's review the great moments of big show together!

【T station grand occasion】

This catwalk shows up in a dark mirror setting

The cool feeling of black and the sense of space extended by the mirror

Introduce guests on the scene into a deep and mysterious delusion

The distinctive wolf head is the entrance to this theme

Attract people's attention

The big show began in the rhythm of electronic music

A pair of red wolf eyes light up in the dark

Presence of the wolf’s recovery

Wolf head begins to show different light effects

Burning flame, flowing graphics, dazzling totem

Cold and bloody “wolf” begins to permeate in the air

When walked in the wind one by one models walked

New season products are finally in sight

This season's show is in the rhythm of a lively jump

Releasing the call to the wildness

Reflecting wolves' awakening

The distinctive Dai ethnic style is the biggest highlight of this season's design. The main colors of the single product acquire inspiration from the representative colors of Dai costumes - all black, white, silver, and a touch of bright red, which brings a strong visual impact through layering and matching. The "spirit" part of the spirit of the Dai people - dragon snake totem, feather wings, and silver, present a secret, low-key charm.

The wide-leather jacket, full-fitting turtleneck sweater, and textured printed shirts are used to create men, sportswear, urban modernism, or party events. Coupled with the decoration of accessories, the richness of collocation is fully demonstrated in the same theme.

Complex printing with a wide version of the version to reduce the original childish feelings of printing, bringing a kind of secret mature. The trousers design uses waist to reveal the lines and create highlights from material overlays, hollow holes and other details.

-detail design-

The silver jewelry on the waist of the model is made of thin silver, silver or silver wire. The fine patterns can be made by pressing, boring, carving, sculpting, etc., and then welded or knitted to add a metallic feeling to the overall shape. The Swarovski-encrusted wolf head pushed the refinement to the extreme. Full of vitality, functional super bags, full of wolf fashion.

This season's Wolf Totem show is based on the unique charm of the Dai and the oriental philosophy. It combines modern avant-garde design and conquers Milan Fashion Week for the third time. In the use of design, tailoring, stitching, color and other collisions, it shows the characteristics of the wolf and its ambition. Personality, while creating a harmonious balance of East and West culture beauty.

[Behind the scenes]

European professional makeup team has created a creative style for this catwalk show. The female model's cold silver sequins lip makeup perfectly echoes the theme of the show field and is very colorful, while the male model's shape specifically emphasizes the tough sense of simplicity.

【Show line】

This show not only brought together many fashion bloggers and talents, but also featured heavyweight figures such as Zhou Shaoxiong, Chairman of the Septwolves Group, and Gao Wei, the famous actor.

Gao Weiguang said: “After watching Wolf Totem’s show, I feel very shocked. The stage design is very good. What stands out more is the designer’s idea. I think it is wonderful, and we have added the Chinese national elements. It is very novel. The wolves design elements, ethnic elements and the wildness and charm of our Chinese nation.

From left to right: Chairman of the Seven Wolfs Zhou Shaoxiong/Special guest Gao Weiguang/

Chairman of Modern Communications Group Shao Zhong / Design Director Colin Jiang

Special guest Gao Weiguang

The big show also attracted many well-known domestic and foreign media reports. Domestic and foreign fashion followers also broadcast live through the Internet, with the influx of people and buyers watch the Wolf Totem show, to share the latest fashion trends and reds. Foreign instagram stars also have synchronized first-hand big show information. Xu Fengli, one of China's top fashionistas, also appeared in the show and personally performed Wolf Totem's latest single product.

Fashion hipster Xu Fengli

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