Li Ning wants to lead Hong Kong to return to start a five-year plan for overseas expansion

The reporter learned from Li Ning yesterday that in order to enter the foreign market, the company will open Li Ning stores in the Netherlands, Belgium and Luxembourg in the first half of this year. "In the next five years, we plan to open nearly 20 stores in these three countries," said Wang Shiyong, a senior public relations manager of the company. He said that on the occasion of the 10th anniversary of the return of Hong Kong this year, an "iRunning" will be held in Hong Kong. "Run Hong Kong" activities to promote the company's new product. At the same time, the company plans to become the top five sports world brand companies by 2018.

Li Ning wants to lead Hong Kong celebration

According to Wang Shiyong, Li Ning Company was listed in Hong Kong in 2004. “The tenth anniversary of the return of Hong Kong is a major event for the celebration of the whole nation. Li Ning will celebrate in the most creative way it can.” It is reported that the company will launch a Hong Kong return to the theme of clothing and footwear products; at the same time, will also hold "iRUN run the world running Hong Kong" event, a collection of Hong Kong sports enthusiasts to participate in the running event.

According to the 2006 annual results announcement announced by Li Ning, the Li Ning brand's footwear, apparel, accessories and other product sales accounted for 99.6% of the company's annual turnover. It is reported that since its listing in 2004, Li Ning has performed very well in Hong Kong and has become the fifth-largest comprehensive sports brand in terms of global market capitalization. At the same time, by raising funds in Hong Kong, Li Ning can further develop its own product design and R&D, and quickly expand its domestic sales network.

Launch a 5-year plan for overseas expansion

According to Li Ning's recently announced annual performance report, in 2006, Li Ning brand's footwear, apparel, accessories and other product sales accounted for 99.6% of the annual turnover, the international market sales accounted for only 1.1 of the total turnover %, the sales figures in the international market are much lower than the Chinese market. For such a gap, Li Ning, which is currently emphasizing multi-brand operation, will increase the brand's overseas sales. In response, Wang Shiyong stated that although the company’s sales figures in the international market are still far lower than those in the Chinese market, the company has achieved an average annual growth rate of 30% in the past few years and plans to further speed up the brand's international growth. The pace.

According to Wang Shiyong, in 2018, Li Ning plans to become the top five sports brand companies in the world. “In the first half of 2007, Li Ning stores will appear in the Netherlands, Belgium and Luxembourg. In the next five years, Li Ning will be ready to open in these three countries. Nearly 20 stores.” He said that there is no shortcut to the path of internationalization, and the integration and recognition of culture is also a big challenge. “But we will not give up all the favorable opportunities.”