In China's sportswear industry, the competition among major brands is fierce. Nike, Adi, Li Ning, 361 Degrees and other brands have all devoted their attention to product design, promotion and publicity. The veteran Nike and Adidas are the best in the industry. For many years, with outstanding product quality and publicity planning, they have been deeply ingrained in the minds of domestic consumers. International sports brand advanced sports concept leader Nike, Adidas and other international sports brands have always been leaders in the sports brand market in terms of promotion concepts. Recently Adidas teamed up with the famous movie star Mr. Jet Li's advertisements to launch a new fitness concept called “harmony.†This concept gives people a fresh feeling. Adidas has taken the lead when other brands are still pursuing the “happy sports.†One step, put forward the idea that sports should be combined with body and mind. After the Olympics Liu Xiang quit the game last year, Nike launched a series of advertisements "love sports, even if he hurt your heart," and conduct warmth and hype, not only to comfort Liu Xiang, but also skillfully won the hearts of all Chinese people. It is understood that after the launch of the advertising idea, the sales of Nike sporting goods have not only been reduced due to "Liu Xiang's retirement," but have increased dramatically. The advanced sports concepts and exciting ideas of international sports brands are intensifying the rise of national sports brands, national sports brands in imitating, learning the promotion mode and design concept of international sports brands, and constantly innovating. More than 361 degrees love to suggest the new rise of national sports brand When the competition of sports brands became increasingly fierce, the declaration of “more love†gave people a new understanding of the feelings that sports brought to people. We can not help but find that the sports concept of the national sports brand can also be so impressive. What is more impressive, and sincerely happy, can be recorded in the history of things in 2008. In 2008, 361 Degrees successfully won the top sponsor of the Guangzhou Asian Games sporting goods. Opening the official website of the 16th Asian Games, in the partner’s theme page, it was amply seen that 361 degrees as the only brand engaged in the sportswear industry was listed on the list of “advanced partners,†which means 361 degrees of strong comprehensive strength. Has become China's sports brand new mainstay. As we all know, the Asian Games sponsors are fiercely competitive. They are soaring in a powerful competitive landscape and are winning the Asian Games event. This is due to the strong brand resources of 361 Degrees. It is also an opportunity for Chinese national brands to take off again after the Beijing Asian Games. "The huge sponsorship of the Asian Games is not only to enhance corporate branding and enhance the competitiveness of enterprises. It also contains more of the value of the Guangzhou Asian Games for the future development of China's sports. It is also a symbol of the rise of the Chinese national sports brand to the world. Out of strength." 361 degrees executives once talked to the media. 361 degree winning bids a new round of competition in China's sportswear industry Winning the Asian Games, it can be said that the 361-degree brand is growing up and becoming a milestone on the road of top sports brands. At the same time, 361 Degrees has changed the competitive landscape of several major sports brands through its own continuous development. “The development history of many Chinese sports product companies includes several typical stages: OEM, pure product manufacturing, and then product launches. A lot of wholesale, rather than focus on brand building, and then we all began to realize the importance of the brand, began to do brand." In 2009, 361° further enriched its brand resources and built a three-dimensional brand resource matrix, including the Guangzhou 2010 Asian Games Senior Partner of Sports and Clothing, 361°CUBS Chinese College Student Basketball Super League, China Table Tennis Club Super League, National Diving Championships, etc. International competition resources, as well as CCTV5 apparel suppliers, Tencent strategic partners and other media resources. At the same time, it will increase the investment in product science and technology research and create professional, scientific and technological sports equipment. Through international branding, corporate culture remodeling, product design R&D, etc., it has won the favor of consumers. At the sales terminal, the market network of 361 degrees was established through comprehensive and in-depth market analysis, combined with scientific and advanced industry operation experience, and 5757 sales outlets in the mainland region were distributed; in order to convey brand information and enhance brand awareness, 361 degrees opened its flagship in the national core market. Stores, star stores, supplemented by ordinary stores, single-product stores, relying on Germany's top international space design resources, to create a unique 361-degree space image, enhance consumer shopping experience. The 361-degree winning bid not only enhances the competitiveness of its own brand, but also has a great incentive to improve itself, accelerating the process of internationalization. The growth of its strength will inevitably trigger a new round of competition in China's sportswear industry.
In China's sportswear industry, the competition among major brands is fierce. Nike, Adi, Li Ning, 361 Degrees and other brands have all devoted their attention to product design, promotion and publicity. The veteran Nike and Adidas are the best in the industry. For many years, with outstanding product quality and publicity planning, they have been deeply ingrained in the minds of domestic consumers.