Today, I’m talking to you, hummel and a Parisian brand that “doesn’t know what to do but it’s just like this” – Black Rainbow Agency’s collaboration style hummel HIVE x BKRW Marathona. This is the "black" in the color series jointly launched by hummel HIVE.

Black, not the black of the night, but the rushing out of the early morning, the colorful black at dawn.

大黄蜂-Hummel

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Black Rainbow, Black Rainbow, is a very special fashion organization in France that never talks about the road.

Black Rainbow has a big heart and a bigger pattern. The founders Jay and Greg even joked that most people don't know what they are doing. Because, even we don't know ourselves. They have magazines, news websites, marketing agencies, apparel brands, retailers, food, etc., but no one can guarantee that it will enter the industry for creativity.

Despite the ambiguity of the “Black Rainbow” company's description, it has created many milestones in the streetwear industry in Paris and around the world, starting with Chanel and [email protected] 10 years ago.

Black Rainbow does not talk about the road, and has set many important moments, but the black rainbow is also very "old-fashioned".

After the millennium, under the booming Internet, electronics and machinery, many people thought that "paper media will die and paper media is dead." In Europe, this argument is earlier than China.

However, they like to do things, eclectic black rainbow helm people Jay and Greg believe that the classics are not dead, prints are not dead, so when others wait and see, they founded "Black Rainbow" magazine.

Black Rainbow believes that the classic is not dead, the classic sneaker style is not dead, and the style of hummel HIVE insists on the 90s.

After entering the fashion industry, hummel has been striving to capture the style and classic stories of the 1990s and to create retro, sports, fashion and originality.

惺惺 惺惺, co-created hummel's black rainbow joint model - hummel HIVE x BKRW Marathona sneakers

hummel最不讲牌路的联名款HIVE x BKRW Marathona

hummel最不讲牌路的联名款HIVE x BKRW Marathona

This Marathona sneaker with the black rainbow, although there are genes from the rainbow, but its practical color elements are not many, the designer skillfully uses the black, pink and gray to adjust the decoration, shaping the darkness

The rainbow flares, breaking through the silent monologue.

hummel最不讲牌路的联名款HIVE x BKRW Marathona

The overall look is very good, the three colors are very harmoniously matched on the shoe body and the sole. â–²

In addition to this pink rainbow, hummel HIVE Marathona has more than one brand.

First of all, the family has three classic colors, namely desert, blue water, gray tone, the same classic sneaker style, using the color of the memory of the 80s and 90s.

hummel最不讲牌路的联名款HIVE x BKRW Marathona

hummel最不讲牌路的联名款HIVE x BKRW Marathona

hummel最不讲牌路的联名款HIVE x BKRW Marathona

hummel最不讲牌路的联名款HIVE x BKRW Marathona

Hummel HIVE Marathona

Marathon classic shoes are already on the line

Hummel and the British tidal shoemaker HANON jointly named the "Standing Only" standing soccer bag, the classic sneaker reappears. â–¼

hummel最不讲牌路的联名款HIVE x BKRW Marathona

Hummel and Japanese trend-name mita launched Marathona OG sneakers with two color schemes, vivid lemon yellow and gray-blue color matching. â–¼

hummel最不讲牌路的联名款HIVE x BKRW Marathona

hummel最不讲牌路的联名款HIVE x BKRW Marathona

hummel最不讲牌路的联名款HIVE x BKRW Marathona

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