Talking about the current domestic market underwear, the most topic of the local underwear brand which one, a little understanding of this industry will say Guilv .

Three years hard-edged

In April 2014, the boudoir underwear brand officially to the market, began the chain mode of operation, when the boudoir is so unknown, and then ...

2014 is the prime minister just started the year, the initial start of the boudoir carefully doing their own business for the brand to create the basis for the future precipitation, the development of low-key but simple, but this year, the boudoir is still from within the industry It is affirmed that it has successively won such honors as "National Consumer Confident Satisfaction Brand", "Green Products", "Quality and Service • Sincere AAA Enterprise" and "Quality and Credibility Double Guarantee Demonstration Unit".

闺秘

Honor of the boudoir affirmation

In 2015, Gui Miu began to accelerate its own pace of development, first listing, and then layout O2O to create online and offline joint marketing model, and also successfully held the 2016 spring and summer new product launches and the national franchisee training to see the outside world Secret underwear brand debut edge.

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Boudoir "Charm dance spring and summer" new conference

In 2016, after the first two years precipitated underwear brands underwear is full of his own sail. In March this year, Boudoir became the vice president unit of Shenzhen Underwear Industry Association. In April, Boudoir signed famous movie star Chen Derong as brand image endorsement. In August, Boudoir also sponsored top beauty pageant events - 2016 Global Ambassador and Tourism Ambassador Competition, and in the fourth quarter held a national tour (franchisee) training sessions. This series of initiatives to the boudoir underwear brand visibility and influence to achieve a more three-dimensional and more widespread. The key to: By the end of 2016, the number of boudoir underwear brands in the country exceeded 1,800 stores.

闺秘内衣是怎么一步一步成为国内更具影响力的连锁品牌

Boudoir into Shenzhen underwear Industry Association vice president of units

闺秘内衣是怎么一步一步成为国内更具影响力的连锁品牌

Boudoir signed Chen Derong as the brand image of the spokesman

闺秘内衣是怎么一步一步成为国内更具影响力的连锁品牌

Boudoir sponsors beauty contest

闺秘内衣是怎么一步一步成为国内更具影响力的连锁品牌

Boudoir roving training sessions

Three years, the time is not short, nor short, but not so long. Boudoir underwear brand is to use a three years to establish its own monument.

Seventeen years originality precipitation

You may only see these three years of bountiful monuments, but in fact you should take a look at these three years behind. It is a story that has been carefully drafted in 17 years.

Gui secret underwear brand Shenzhen boudoir Mi Ya Clothing Industry Co., Ltd. was established in 2000, so far has been 17 years ago, did not create a boudoir underwear brand, Shenzhen boudoir Ya Garments Industry Co., Ltd. has been only intentions to do a good job one thing.

闺秘内衣是怎么一步一步成为国内更具影响力的连锁品牌

Boudoir Shantou underwear production plant

Shenzhen Gui Mi Ya Garments Industry Co., Ltd. currently owns two underwear production plants, located in Shantou and Dongguan, including underwear factory in Shantou was established in 2000, Dongguan Humen factory was established in 2013, with a total area of ​​5,000 square meters. Initially the Shenzhen boudoir Ya Clothing Industry Co., Ltd. just to provide underwear production processing services for well-known underwear enterprises at home and abroad, so the Shenzhen Yaoyi Ya Clothing Industry Co., Ltd. are carefully underwear this matter.

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Boudoir underwear production line

Later, because of market changes and the development of enterprise change, created a boudoir underwear brand. After more than 10 years of ingenuity in Shenzhen boudoir Ya Clothing Industry Co., Ltd. has built a sound operation management system, modern production lines and market channels, which is a kind of heritage precipitation.

Should be born under the auspices of the girl underwear brand has a mature operation and management system, a strong product supply capacity and market fundamentals from the very beginning, and you certainly can not deny that the rapid development of the girlfriend without these factors.

Also responsible for health

Speaking of the rapid development of boudoir, boudoir underwear products is a topic that must say. Gui Mi is a full range of underwear brand, products include bras, underwear, body sculpting suits, sports bra, leggings, home service, thermal underwear, suspenders, lingerie and other 15 product categories.

Boudoir is a full range of underwear brand, is also a health care underwear brand, whether it is the flagship of the "Seven Breathing Underwear" products, no rims or other underwear products underwear, in the choice of fabric and style design are insisted Health and environmental protection concept.

Linyi underwear products by their own underwear factory production, because of the underwear production can be rigorous control of each process, it can ensure the quality and health underwear products output. Strict control of product quality has never been a slogan of a boudoir, it is already an element of deep-rooted boudoir brand culture. Because of this, boudoir underwear products can calmly deal with the detection of various product quality inspection agencies.

The end of 2016, boudoir bra products and underwear products were the State Administration of Quality Supervision, Inspection and Quarantine were sent from Jiangsu and Shandong, two off-site quality inspection agencies (National Silk and Apparel Products Quality Supervision and Inspection Center and the National Ecological Textile Quality Supervision and Inspection Center) sampling, sampling results show that product quality in line with national quality standards.

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Product testing report

Prior to the March 2016 and July 2015 when the boudoir leisure vest suit, casual short-sleeved suit and bra products were the Guangdong Provincial Quality Supervision and Clothing Inspection Station and Shenzhen Institute of Metrology and Quality Inspection sampling, sampling results It is also the test items are in line with national standards for Class B standards, product quality rating for first-class products.

In the boudoir opinion, based on product quality, always like the social output of quality underwear products, whether for health or responsibility, which are the brand values ​​that should be adhered to.

TA's story:

Mr. Pei Zhi, Gui Mi brand joined franchisee in Jilin, December 2015 to join Gui Mi brand, six boudoir underwear shop owners.

Ms. Wu Lin, girlfriend brand Liaoning franchisee, in April 2015 to join the boudoir brand, four boudoir underwear shop owner, 400,000 won the boudoir underwear brand Shenyang distributor.

Ms. Qin Ping, girlfriend brand Guangdong franchisee, in September 2014 to join the girlfriend brand, two boudoir underwear shop owner, with annual sales of 800,000 yuan.

Ms. Yang Yun, Gui Mi brand Shaanxi franchisee, in October 2014 to join Gui Mi brand, a boudoir underwear shop owner, with annual sales of 900,000 yuan.

Ms. Zhou Meng, girlfriend brand Hubei franchisee, in July 2016 to join the boudoir brand, three boudoir underwear shop owner.

...

They write the wonderful story of meeting the girl and the girl, and there are many, many, many stories

Polyester Fabric

SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com