Fang Jianhua's internal speech: Inman's Three Fears in 2014

Inman completed the acquisition of the Amoy brand's initial language in 2013, began to develop into a group, and achieved annual sales of 1.12 billion yuan. However, according to Fang Jianhua, this does not mean that in 2014, it will not The era of mobile internet is undermined.

People have no long-term concerns and there will be losses. Fang Jianhua and his team frankly feared when the New Year started.

The following content was compiled according to Fang Jianhua’s address at the 2014 annual meeting of Huimei Group (Yinman Group):

Members Huimei family, friends:

happy New Year everyone!

First of all, I would like to say hello to all the guests arriving today.

Today is the grandest day in the history of Huimei. The entire group of Huimei people met today to meet their dreams and innovation in 2014.

In the past 2013, I felt very fast. Yinman achieved sales of 760 million yuan for the whole year, initial language achieved sales of 360 million yuan, and the entire group achieved sales of 1.12 billion yuan.

All the Huimei people on the scene are a group of very ordinary people, but everyone has created an extraordinary enterprise, and everyone has used your hands to create an Internet women's clothing brand legend!

I pay tribute to our team!

Inman CEO Fang Jianhua

In 2013, we achieved a lot of bright spots. I think despite all the impressive achievements, I think we are not doing enough. Why? Because we are still far from the expectations of our customers, we still have a lot of details that are not done. The representative of Yinfu was also present at the scene today. Please give them applause and thanks.

I want to say to you, thank you for your tolerance and understanding of us in the past year, we will certainly do better and more beautiful.

I am also grateful to the Group's more than 4 million customers, who care about the Huimei Group's brands. It is because of them that we have the results of today's meeting and today's work.

In 2013, the Internet industry took a dramatic turn, inciting the Ministry of Railways and making a company like Xiaomi. Inman's double-winning success this year is far more significant than our sales. The result of this change has changed the ranking of Internet brands and the status of the market.

(Millet case) Many students at the scene also use Xiaomi’s mobile phone. Xiaomi has more than 30 million fans. Behind the team of nearly 200 people is maintaining a huge rice flour group. Some time ago they sold 150,000 mobile phones through WeChat for 10 minutes; 2013 It sold 18.7 million units and had sales of 31.6 billion yuan, which was hailed as "China's Apple."

To this day, it can be said that Internet brands have already dominated social consumption.

I think the success of the Internet lies in whether it can provide consumers with "high-cost goods" that exceed surprises.

Last month, I participated in the Guangdong International E-Commerce Conference. At the meeting, Lei Jun summarized Xiaomi's success story as "focus, excitement, word-of-mouth, and quickness." But I think the essence of the Internet Internet depends on whether we can make customers screaming for cost-effectiveness. Goods will be successful. High cost performance does not mean low prices, but the advantages of the Internet to the best state, to provide consumers with competitive products and services.

Lei Jun and Dong Mingzhu played a one billion yuan gambling gambling. Within five years, Xiaomi could not exceed Gree. I think the winner of this gambling game will eventually be Lei Jun.

Also, the orange, three squirrels, Tmall cherry cases, these are all very successful and successful internet marketing cases in the past two years.

Many people asked me why Huimei is successful? Inman has been able to grow quickly and steadily in just three to four years in just 6 years.

Inman 2014 Annual Meeting

We are fortunate to be in the most glorious era of the Internet.

However, we must also face all kinds of challenges urgently. Next, if we do not have enough courage and vision to face changes in the new era, then we will become a history before the arrival of the next era.

A lot of people asked me, what's the secret of success in your Inman and early language?

What happened to Huimei's 16-year history? Sales, or brand awareness? Even today I firmly believe that our most valuable asset is the three major spirits of Huimei.

The first is the "spirit of the sea"

More than 1,000 Huimei people present here all come from all corners of the country. We all come from different families and different cultural backgrounds. More than 1,000 people, what is the hardest thing to do? I think that twisting a rope is the hardest thing, but we did it.

Today's show I just watched had 70s, 80s, 90s. I saw what it looked like after 70. I also saw what it looked like after 80. After 90, we live in different families. Different. Background, different ideas; but after everyone came to Huimei, people of our different ages will work together toward a goal, whether you are after 70, 80, 90.

This year, I saw Inman and the early language. In the past year just now, our two teams have jointly solved the difficulties and difficulties encountered in many jobs. The two teams interacted with each other to solve each other's work. To all the problems.

This led me to see that we are a “great beauty meeting” and let me see the spirit of (the three majors) that everyone has in mind. Only with our strength today can we have our 2013 results.

The second is our "kangaroo spirit"

This year's double 11th, the team and I said that this year we will take the championship. I saw that all Huimei people have a common power, that is, all Huimei people are together and tightly embraced together. Since the beginning of the double 11th, our ranking results have not been very good, but the team has "adapted the march of the volunteers" and read CCTV's "Economy for Half an Hour". We heard the song "First! First!" We have the strongest belief in taking the first place. At the end, the first one was also successfully won by us. Thank you again.

Our first language team did not expect that I would have exceeded my expectations this year. I think it was a very remarkable thing to be able to get into women's TOP20. However, I saw the team of the first language who had entered the country this year. The seventh place, please give them applause!

In the double XII, the team of the early language continued to lead and took fourth place. We Inman took double doubles of 11 pairs and 12 pairs. Thank you! .

It is because of this spirit that we have such a kangaroo-like (forward-going) spirit that we have never given up in the face of powerful opponents. It is because of this spirit of the kangaroo that we have today.

The third spirit is our "spirit of eating crabs."

From 1998 to 2005, we used Alibaba's platform to find a lot of customers around the world, expanding the scale of our factory from dozens of people to thousands.

By 2008, we began to work on "Inman", positioning Inman as a "cotton/hemp artist" (Yan Man's lyrics), and we began to work on our Internet business.

At that time, the factory floor was only 20 square meters of warehouse on the 13th floor of our current 13th floor (location of Huimei Group). Now that our warehouse has three or four thousand square feet, we have gone from a few hundred dollars a day to several tens of thousands of dollars a day. By this year we have created a sales volume of over a billion dollars a day; along the way, we all keep our innovations anytime, anywhere. If we are still intoxicated, there will be no today.

In the past when I was an OEM partner with me, 98% of them had already been eliminated. I have a very good friend. The original factory is bigger than me. He is now managing the warehouse. He leads a salary of more than 10,000 yuan a month. This is the competition in a fierce environment. If we do not have the spirit of eating crabs, we will not be able to firmly develop it today.

It is precisely because we have a high sense of crisis and a strong sense of innovation and urgency. It is precisely because of these three major spirits that we have achieved some results today.

It is precisely because of these three major spirits that we have survived wave after wave of waves and wave after wave of waves.