Summary:

Label World Microscope Electron Microscopy [Summary] The General Administration of Quality Supervision, Inspection and Quarantine announced on the 9th the results of the 2011 cashmere sweater product quality inspections, in which there is a large gap between the measured value of cashmere products and product labeling. A total of 105 samples from 11 provinces, autonomous regions, and municipalities have been sampled this time. 109 kinds of cashmere sweaters produced by the company. Spot check results showed that the "Mondamere" clip-on men's V vest produced by Beijing Mengdameer Cashmere Garments Co., Ltd. marked 100% cashmere, and the measured value was only 10%; Urumqi Haorong Textile Co., Ltd. produced "luxury" computer male V-neck products, the cashmere content is marked as 80 ± 5%, the measured value of cashmere is 18.4%.

100%羊绒衫

"Cashmere Fair" is held in a hotel room.

100%羊绒衫

A "pure cashmere" sign hangs on the clothes.

100%羊绒衫

1. The National Textiles and Clothing Product Quality Supervision and Inspection Center (Guangzhou), from left to right, shows the components of the cloths are cashmere, wool, wool mixed cashmere.

100%羊绒衫

2. The staff use "burning method" to distinguish real cashmere.

100%羊绒衫

3. The staff used fiber fineness meter to distinguish the cashmere ingredients.

100%羊绒衫

The test report showed that the two cashmere shirts purchased by the reporter did not meet the standard.

100%羊绒衫

The test report showed that the two cashmere shirts purchased by the reporter did not meet the standard.

检测报告显示记者购买的两件羊绒衫均未达标.邱伟荣摄

The test report showed that the two cashmere shirts purchased by the reporter did not meet the standard.

An unannounced visit by the reporter to the survey found that adulterated cashmere sweaters were flooded at the end of the year. "100% cashmere sweaters" contained only 8.7% cashmere; after testing one brand quality certificate expired, another brand had no record, and the relevant state departments had requested Inner Mongolia Association check.

The cashmere sweater marked with "100% cashmere" has only 8.7% of cashmere content after testing!

Can you believe that this is the original price of 1,650 yuan, discounted 660 yuan cashmere sweater sales in five-star hotels?

"Ordos cashmere shirt sale! 40% off the audience!" When the cold winter, many people in Guangzhou received such a large number of promotional messages. Guangzhou market has emerged a lot of cashmere sweater stores, from the temporary stall to the star Hotel stores, but prices range from a few tens to a thousand dollars.

Are these cashmere sweaters true or false? To this end, the reporter launched a month-long investigation.

Field survey

The so-called famous cashmere special love into high-star hotel

"Ordos Rongheng manufacturers first landed in Guangzhou for the first time in nearly ten years and held cashmere and fur sales. The audience was given 1 to 4 percent discount. This month (note: December 2011) the 12th to 14th Rosedale Hotel on the 3rd floor. "Not only that, but also The reporter also saw the "Rongheng" shopping mall at the Crowne Plaza Shenyang.

For this reason, the reporter came to a small exhibition hall of about 70 square meters at the Rosedale Hotel in Guangzhou according to the SMS prompt address of "Rongheng" to make an unannounced visit.

Scene one:

According to the site's sales staff, the average price of an ordinary cashmere sweater is more than 3,000 yuan. It is normal for us to sell 100% cashmere. The discounted price for a women's cashmere sweater is at least 890 yuan. Above, even group purchase, online shopping will not be so cheap. Especially cheap, the vast majority are not real cashmere sweater, just plain sweater."

Its on-site sales personnel said: "We have shipped directly from the company. The reason why we promoted the exhibition was because the cost of renting a shopping mall was too high. Although this 70 square meter hotel showroom will cost 1,400 yuan a day. However, compared to the high entrance fees and management fees in shopping malls, it is still more cost effective each year."

"We have 7 stores in Guangzhou, all in the hotel." In the store of the brand Zilbin Hotel, sales staff introduced. According to him, the brand was previously for the Ordos brand processing, and later set up its own brand. He said that manufacturers directly buy cashmere and wool from sheep farmers. "A pound of wool is only a few tens of dollars, and cash pounds will be five or six hundred yuan. When the supply is tight, it will rise to six or seven hundred yuan. Years have gone up a lot."

The reporter picked up a purple computer zipper cardigan, the trademark display was "Rongheng", the tag was marked "100% cashmere", the signage showed the original price was 1880 yuan, "after folding it was only 480 yuan, this is the lowest discount, wear it very Warm. "Salesman said. Finally, the reporter bought the cashmere sweater for 480 yuan.

Scene two:

In the brand name "Yijun" brand cashmere sweater Baiyun Hotel stores, sales staff introduced products are 100% cashmere. Reporter picked up a discount price of more than 900 yuan cashmere sweater asked: "Is it not cashmere will not play? ,How about this one (pilling)?""Cashmere will be a layer of floating velvet, with the epilator will not take off again."Salesman introduced.

"Why don't you go to the mall to set up a counter?" the reporter asked. "The entrance fee for the mall is too expensive." The salesman answered.

The reporter picked up a pink self-lead sweater at the site. The original price was 1650 yuan. "How much money?" the reporter asked. "660 yuan." The salesman said, "It is already the lowest price." Final Reporter Buy the cashmere sweater for 660 yuan.

Secret expert

Waste material and chemical fiber blended into "cashmere"

According to Guan Xiaoyuan, a seven-year inspection minister with 20 years of inspection experience, the so-called "doping" and "shrinkage" of cashmere products are often inconsistent with product identification and measured content. This is divided into two cases.

The first is nominal 100% cashmere, the actual measurement is less than 100%, the rest is wool fiber; the other is nominal 100% cashmere, but the measured components are more complex, containing chemical fiber, yak cashmere, rabbit hair or other A variety of non-cashmere, wool fibers, this situation is worse than the first case.

Guan Xiaoyuan said that according to the processing process, cashmere fiber can be divided into plush, one velvet, two velvet, three velvet, and so on. After large cashmere products companies use the first velvet, some small enterprises have recycled cashmere after the process of fiber or cashmere. Fibers, even though they are cashmere fibers, are inferior in fiber quality, especially fiber lengths are shorter (about 15 mm) and fineness (above 25 microns or thicker). Because cashmere fiber is short, it can only be compared to other fibers. Fiber (such as chemical fiber, wool and other fibers) blended, such products will have serious pilling hidden danger.

Guan Xiaoyuan told reporters that it was difficult to accurately identify the fiber component only by feel, visual inspection, and nose odor. Therefore, when people buy clothing, it is very difficult to identify whether the clothing is pure cashmere, and it can only be distinguished by "burning method" at most. Chemical fiber, that is, looking for a piece of fiber in the clothes to ignite, if the fiber burning ash is powdery, no particles, and burned feather odor, the product is pure animal fiber, if the burning speed is fast, the ash will be granular, pinch Do not become ash, and non-paper non-burning feather taste, it is a chemical fiber.

However, the combustion method can only distinguish whether the fiber is a pure animal fiber. If subdividing it contains cashmere and other animal fibers, physical detection method (microscopy or electron microscopy) is required.

Domestic cashmere quality is better than abroad

In addition, Guan Xiaoyuan said that foreign cashmere production is less, the quality of domestic cashmere generally better than foreign, domestic cashmere finer finer (usually 15 ~ 20um). She also said that whether it is foreign or domestic Inner Mongolia, Northwest, Northeast and other real estate Cashmere, its fiber shape is very similar, so do not have to be overly for cashmere production.

Guan Xiaoyuan said that cashmere products are generally priced according to the weight of products. If the same raw materials are used, the prices of vests and jackets are obviously different. The styles are different, and the price is different. The price of good cashmere products is more than a thousand dollars, so some sixty to seventy yuan. Cashmere sweater can not be pure cashmere, even two or three hundred dollars can not be pure cashmere.

Authoritative inspection

"100% cashmere" is mixed with wool chemical fiber

The reporters came to the National Textile and Clothing Product Quality Supervision and Inspection Center (Guangzhou) to carry out tests on the two cashmere sweaters of Rongheng and Qijun with the purchased signs.

In the special fiber inspection room, the reporter saw that the inspector took representative fiber samples from the samples, and after making films, they were placed in an electron microscope at a magnification of 500 times or more, and the fiber morphology was observed one by one (various animal fibers). They have different fiber morphology and fiber characteristics.) The reporters observed different fibers such as cashmere, wool, rabbit hair, and chemical fiber through the testing equipment. The appearance of cashmere and wool is the most similar, but the wool looks thicker and has more hair shafts. Rough, scales thick, Qiaojiao than cashmere.

At the inspection site, the reporter also felt pure wool products and pure cashmere products, there are obvious differences, cashmere products have a soft, smooth, delicate, light weight texture, wool products feel a little hard, lack of slippery, greasy feel, slightly heavy weight.

Yesterday, the test report of two cashmere sweaters was released, and the results were very surprising.

The inspection report showed that the signage showed that the original price of a self-led sweater of the Junjun brand was 1650 yuan, 660 yuan after the fold, and 100% cashmere (in addition to the decoration). After inspection, the front wool of the cashmere sweater accounted for 77.6%. Lyocell fiber 14.2%, cashmere only 8.2%; after the wool accounted for 77.6%, 13.7% lyocell fiber, cashmere 8.7%. Not in line with the original tag tag.

Signage display Rongheng brand computer zipper cardigan marked the original price of 1880 yuan, after folding 480 yuan, labeled as 100% cashmere. After testing, the cashmere sweater cashmere 42.4%, 41.8% wool, 15.8% lyoyl fiber. Tag labeling does not meet. According to reports, Lyocell fiber is a kind of chemical fiber.

National Fiber Quality Inspection Center: Many cashmere factories are small workshops

The deputy director of the National Fiber Textile and Clothing Product Quality Supervision and Inspection Center, Han Shiping, said in an interview yesterday that the inspection center is responsible for authorizing the issuance of the “China Fiber Inspection” product quality certification mark, which was registered with the State Administration for Industry and Commerce, and the company’s products were inspected. Only after the certificate can be obtained, and after the expiration of the re-examination.

According to their investigations, the product quality certification mark related to the Rongheng brand issued at Guangzhou Exposition was granted in 2008 and expired in 2009. At present, the brand is expired and used illegally. The department did not conduct any relevant operations on the Qijun brand. Calling Inner Mongolia Inspection Bureau, they also did not have relevant records of this brand. "It's an imitation of counterfeiting." We have asked Inner Mongolia Inspection Bureau to conduct investigations and investigations on these two brand-related non-compliant products. Han Director told reporters.

"According to our understanding, there are tens of thousands of cashmere-related manufacturers in Inner Mongolia, many of which are small workshops." Han Zhu told reporters that last year they investigated and punished 7 cases of such quality certificates of imitation printing products in Zhejiang.

News link

AQSIQ random check: cashmere sweater short of two short

The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) announced on the 9th the 2011 results of quality checks on cashmere sweater products, of which the actual measured value of cashmere and product labeling are quite different.

A total of 109 cashmere sweater products produced by 105 companies in 11 provinces, autonomous regions and municipalities were sampled. The spot check results showed that the “Mondamil” clip-on men's V vests produced by Beijing Mengdang Miller Cashmere Garments Co., Ltd. Marked cashmere content of 100%, the measured value of only 10%; Urumqi Haorong Textile Co., Ltd. production of "luxury" computer male V-neck products, cashmere content was marked as 80 ± 5%, measured value of cashmere 18.4% (China Net )

Store scanning

Walking Street Sale: The cheapest 39 yuan

Yesterday, reporters visited the Shangxiajiu Pedestrian Street and discovered that genuine and fake cashmere shirts are mixed. A cart full of cashmere sweaters is marked with the word “sell”. Look at these cashmere sweaters in a close look. , feel hard. Reporter look, found that the cashmere sweater does not tag, only the collar of the OEM, which reads "Ordos." The cart is small, but densely arranged with several price cards: 39 yuan , 69 yuan, 99 yuan. The thin bottom shirt is the cheapest 39 yuan; high collar is mostly 69 yuan; and 99 yuan is decorated with beads or sequins.

The reporter and the buyer started a dialogue: "Is it cashmere?" "100% pure cashmere, not a ball." "How come there is no raw material identification?" "We get the goods directly from the manufacturers, and the packaging is naturally simple."

Pavilion set up booth: wholesale price of tens of yuan

At the Guangzhou Jinhan Exhibition Center, the reporter found that a large number of cashmere sweaters competed with each other for "selling." A cashmere sweater with a 95% cashmere content was only 69 yuan.

Before a stall, the reporter claimed to be a wholesaler, hoping to purchase a lot. "Are you shopping counters?" asked the stall owner. "Yeah, there are a lot of shopping malls to get goods?" "Before, not much now "After being asked why, the stall owner said that to prevent fakes from flowing into the mall and affecting their reputation, they are getting goods from manufacturers directly."

Before another stall, the reporter said that he would like to get the goods directly from the manufacturers, hoping to see the person in charge. The stall owner immediately took reporters to another booth and told the older middle-aged women: "To come and accept the goods. ""

"I'm taking more, can I be cheaper?" asked the reporter. "Can't." The stall owner who claims to be Sister Zhang said, "We have already sold at a loss. The original price you received was more than RMB 1,000."

The reporter turned around in the exhibition and found that the price of the so-called cashmere sweaters sold here was basically fifty to sixty yuan. Some merchants claimed that they sold cashmere, while others said they were cashmere cotton.

Industry insider

Brand dealers: The cost price is 300 yuan minimum

"According to our understanding, most of the cashmere sweaters on the market are not real cashmere, nor are they cashmere sweaters of the Ordos brand." Yang Ersuo, sales manager of Ordos Guangzhou, told reporters. "We have to strictly inspect cashmere sweaters in our shopping malls. It can't be very cheap."

"A cashmere sweater costs at least 300 yuan, and our brand is more like 890 yuan." An Ordos dealer told reporters that from acquisition to cashmere sweaters, it takes 50 to 60 processes. With the increase in labor and raw materials for the past two years, about 100 to 200 yuan, "It is normal to sell a thousand yuan."

tips

A mature goat can only collect 10 to 40 grams of cashmere a year. Taking into account the extraction rate of raw materials, spinning and weaving process loss factors, woven into a cashmere sweater requires 3 to 5 sheep "dedication."

Individual sellers:

Cashmere-doped other materials charge genuine cashmere

Why do they all claim to be cashmere sweaters, but there are huge differences in price and quality? In this regard, Ms. Chen, who once worked in sales of cashmere sweaters, revealed that many manufacturers are using cashmere with wool or even cotton and other blended shoddy .

Miss Chen was originally a Taobao shop owner. According to her, she sold Erdos cashmere sweaters for as low as RMB 109. At that time, she attracted a large number of buyers. She said that because of the thousands of cashmere sweaters in the market, even thousands Yuan, also a customer, had hoped that she would provide quality certification for cashmere sweaters. In response to this, Ms. Chen said that she could provide genuine identification of the manufacturer.

However, according to Ms. Chen, the wholesale price of the cashmere sweater she sells is only around RMB 70. When asked about why the genuine product is cheap, Ms. Chen said that she actually provided the authentic logo that was the authentic logo of the cashmere. She purchased authentic Ordos. Cashmere thread, and then commissioned cashmere sweater manufacturer, doped with other materials processed into a certain amount of cashmere clothing, and this trick "darkness Chencang", it is easy in front of customers who do not know how to get through.

According to Miss Chen, she used to purchase from a knitted garment factory. Basically, she was wool and cashmere products. She often contacted the manager of the factory by telephone to ship the product. The manager claimed to purchase directly from the factory in Inner Mongolia, and the price was based on Quality and workmanship are different. Ms. Chen himself has won cashmere sweaters and cashmere skirts ranging from a few hundred dollars to over a thousand dollars.

According to the above-mentioned factory managers, they can get goods from several plants in Inner Mongolia and can “take as much as they want”. There is no other link between them and the manufacturers. Regarding the purchase price, he does not want to say more, only said “Generally Customers negotiate prices after placing orders".

Ms. Chen said that there are still some sellers selling cashmere cotton, which sounds like cashmere products, but it is a blended product of cashmere and cotton. Cashmere cotton with higher quality and higher price can account for half or more of the cashmere content. And we often see tens of dollars of cashmere cotton products, most of the cashmere content does not exceed 20%.

"In addition to shopping mall counters, others should be cautiously selected." Miss Chen suggested. According to reports, generally low-priced cashmere products currently on the market, even if the counters carry out seasonal promotions, prices are almost all over a thousand dollars, or are priced at the original price. About 20% off on the basis of the verification certificate provided by the manufacturer; only a few cashmere sweaters with a capacity of three or five hundred yuan are used to store the goods. If there is any defect in the production process, the style is too old. Otherwise, it may be false. Pure cashmere."

She said that due to the restriction of order channels, most of the time they are from dealers rather than manufacturers, so whether the manufacturers can not supervise the OEM, this also gives each of the dealers some opportunities to drill.

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[Source: Ocean Net - Guangzhou Daily]

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