YMOYNOT is a brand under EXCEPTION's “exceptions” and its target customers are those fashionable women with youthful flying. Red and black are the main colors of this brand, and they use a loose drape bottom and a little hollow design to show the personality of the wearer.

YMOYNOT

EXCEPTION "Exceptions" join hands with Yoshimoto Yamamoto's cooperation brand YMOYNOT, referred to as YNOT.

The YNOT, created by the mastermind of Asian masters of creative design, aims to explore the attitude of Oriental wisdom and integrate it into fashion design to interpret an oriental fashion aesthetic that breaks the fixed concept. Costume design makes full use of the beauty of texture materials to extend the concept of fashion. YNOT not only provides natural and personalized dress for contemporary young people who are at the forefront of fashion, but it is not limited to this. It will also become a platform for assembling new and creative young forces.

YNOT is not another fashion brand. It is an open platform for creativity. Breaking the traditional model created by the fixed design team of fashion brands, YNOT will provide a platform for the creative power of the young generation and create a new ecological landscape in the fashion industry. The designer team in the spring/summer/autumn/winter 2013 season was headed by young designer Suzuki Doko. She has been known as a costume poet for more than a decade in the history of Yohji Yamamoto. She uses fabrics as a carrier, uses designs to tell stories, and presents works of wisdom combining eastern philosophy with fashion aesthetics. This is only a starting point. In the future, more cutting-edge design forces will show their talents on the YNOT stage.

The creative leaders thought they were in wanton collision and YNOT was doomed since its birth.

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