CreamSoda x Fa2lo x S.KESEN New Season Collaboration Series Lookbook

CreamSoda x Fa2lo x S.KESEN's tripartite joint series represents a good combination of Chinese contemporary art and domestic street culture. Continuing the success of the first cooperation last time, the new collection was inspired by the paintings of artists S.KESEN “I'd like to buy the hamburger”, “Online” and “Vanity”, with eye-catching designs and comfortable cuts. Further optimize the design. The cooperation will also be held at the Shanghai Wiz Store for a week-long Pop-Up concept store. From now until June 10, 2017, please let friends take a slower pace and feel at ease.

Sneakers occupy a very important part of the Pop-Up concept shop held at the Shanghai Wiz Store, but in the trend culture favored by young people, shoes cannot represent all of them. Therefore, Wiz Store insists on its own shop culture, combining Flyjuice trend drinks and more self-styled and worthy domestic and international tidal brands. CreamSoda x Fa2lo x S.KESEN's cooperation series landing Wiz Store also has a different meaning, for which we interviewed artists S.KESEN, stylist bear and Wiz Store respectively.

Shao Kesen S.KESEN

artist

How do you see the crossover between fashion and art?

S.KESEN: I think there is a natural fit between pop and pop art. Cross-border cooperation is also very easy to find common places.

As an artist, how to make a good costume design?

S.KESEN: More about the design is given to professional fashion designers to deal with, and I will grasp the degree of integration of the original painting after it is presented on the clothing.

Is it completely different from your last exhibition. Can you introduce today's creation?

S.KESEN: Today's theme Online-Offline is inspired by "i'd like to buy the hamburger", "online", and "vanity" to represent "people in the network" and "consumer goods". And the "end of consumption" these three people keep circulating to ask questions and think.

Will you really be your own independent brand afterwards?

S.KESEN: Maybe not, I really enjoy the current creative environment and process, and I can do whatever I like at any time. There is still a lot of lack of knowledge in the artist's clothing. When KAWS used to create Original Fake brand, he only created designs.

Bear

How does the cooperation with the artist have a different feeling than the single product you launched before?

Xiao Xiong: I think the cooperation with Kossen is a kind of bold innovation. We have selected some suitable elements in his oil painting and some styles of HIGH STREET have been combined to make the whole series of products have artistic feelings. I usually like the style.

What street trends do you think now?

Bear: As I just said, HIGH STREET and OG's American street style are popular nowadays. For me it's comfortable to wear, and what I like, the fashion style of sports may be more wear now.

Is contemporary art a design direction for trending brands?

Xiao Xiong: We will also see that many brands are cooperating with artists, but they are all commercial art souvenir types. And this time we want to do our favorite fashion apparel and art. In fact, at the very beginning, I saw my good brother Cosson's painting "Void," and then there was such an idea in my heart. So I talked to them and decided to do it. .

How does Cosson's design fit into the Fa2lo and CreamSoda brands?

Xiao Xiong: Our meeting point is actually quite simple. We all want to make good things. At least four or five times in each of these clothes, we played in the patterns, in order to truly restore the original painting effect. We hope to do our best, so that we really design and express our products.

Meng Meng, Lala

Wiz Store Founder

What is the original intention of Wiz Store?

Meng Meng, Lala: We have always been concerned about many of the trend of foreign stores and shoes shop, but this kind of domestic stores are scarce. Most of the domestic trend market is limited to the Internet, so we want to fill this gap through the real streets - that is, physical stores, so that trend-loving friends can return to the visible, touched consumer experience .

What is the hardest place to run trendy stores?

Meng Meng, Lala: On the one hand is the drainage, Wiz Store is completely zero-based stores, coupled with the prevalence of online shopping, as the physical store to go to the consumer's vision is not easy. However, when the physical store price is comparable to the online price, and at the same time it can guarantee quality, everyone is still more willing to come to the store to spend. We also want to use the Wiz store to let everyone pay attention to more domestic and international tidal brands that have their own style and deserve attention.

From the point of view of the influx of people, what do you like about this series?

Meng Meng, Lala: This joint series of Fa2Lo, CreamSoda and Cossson held the first release in our store. The exhibition mainly consisted of a series of single items. We feel that this is a very good attempt. Beyond focusing on the product itself, it also started. Focus on the story behind the product. After exhibiting in a physical store, everyone can also feel that the quality of this series is very good, and this joint name also gives the art behind the series also gives it more brand added value.

Please talk about the commonality of your favorite shoes culture and art.

Meng Meng, Lala: Fans love the trend of fans, in addition to followers, most people choose shoes when they are out of their own aesthetic perception, look good or not is the first. Artists use brushes to express their understanding of the United States. Regardless of art or shoes, more people feel good-looking and have meaning. Our Wiz Store's image from store to brand is also closely related to art, so the commonality between the two is very strong.

CreamSoda x Fa2lo x S.KESEN New Season Collaboration Series Lookbook

CreamSoda x Fa2lo x S.KESEN x The period-limited activities of the Wiz Store are still in progress, and we NOWRE will also send out a single product of this cooperation during the event. Please pay attention to the microblog of NOWRE customers during the event.