CHIC2017 clothing expo red beans men's clothing with "wisdom red beans" ingenuity

Located in the Red Bean Hall of Booth 3 Men's Fashion Men's Pavilion (Booth No. 3-A527), the overall design style adhering to the design concept that Red Bean has consistently adhered to: simple and elegant, casual and comfortable, classic and stylish dance, wisdom and inspiration, Combining the natural flavor of “Spring” with fashion and light fashion, the exhibition hall with a total area of ​​more than 500 square meters shows a new and smart image of the red bean men’s brand. Du Fuzhou, Honorary President of China Textile Industry Federation; Sun Ruizhe, Chairman of China Textile Industry Federation and President of China Garment Association; Chen Dapeng, Vice President of China Textile Industry Federation and Executive Vice Chairman of China Garment Association; Jiangsu Hongdou Industry Co., Ltd. General manager Zhou Hongjiang and other leaders attended the exhibition and witnessed the fashion deduction of the smart red bean store.

Light and fashionable in early spring to create a mainstream lifestyle

The men's area of ​​the pavilion is divided into four areas: Angry Birds, New Contemporary, Military Urban, and Casual. Here, the new contemporary style of black and white color corresponds to colorful T-shirts, and the cowboy military style echoes with light. Urban leisure series represented by suits; color contrast contrast, simple product style, and integration of science and technology, functional fabrics, product focus shifted to the essence of the product, simple interpretation of light fashion, so that more comfortable early spring, more than one Freedom.

In the face of complex and fast-paced life, consumer demand is gradually diversified. Red Bean Men’s “Minimalism” light fashion is the spirit of the idea, advocating a light, brisk, and easy way to subtract life, showing a collection of men's clothing, home, The mainstream lifestyle shop of red beans with home textiles and children's wear as a whole has achieved the integration of the specialization, fashion and intelligence of the red bean brand, maximizing the consumer experience of individualized experiential consumption, and bringing a brand new vision to consumers. Experience and wear experience.

Service Expo will use the "smart red beans" to interpret 60 years of work

Sending Acacia to a red bean is the beginning of heart for sixty years. 60 years ago, small workshops, 60 years after the wisdom of large companies, has always been a constant ingenuity. From the design of the pavilion to the exhibition, this service expo will focus on the 60th anniversary of Red Bean and the two themes of intelligent products, and the 60 years of ingenuity inherited from the smart red beans. Since the smart store that was built in 2016 and became a major highlight of the Expo, 2017 Red Bean Men continued to use smart products to interpret the development trend of new smart shop of red beans. Following the investment in holographic projection, smart robots, smart shelves, smart fitting rooms and other smart products, Hongdou Men's Wear at the men's fashion zone for the first time showcased store displays using VR glasses, allowing consumers not to visit the Red Bean Men’s Store site. You can experience the 3D super-sense visual experience brought by the “focus-type” display, and display the unique design of the red bean menswear brand in all directions.

Red Bean is a national brand with cultural heritage. It wins with “emotion” and inherits the culture with thanksgiving. It pays special attention to the feelings and experience of customers. In particular, the Red Bean Exhibition Center has a special DIY advanced customization area, so that customers can purchase it at the Red Bean Store. Close-fitting and uniquely designed clothes greatly satisfy their individualized consumer demands; leisure and entertainment areas are also another important component of Red Bean men's smart stores. Faced with the background of fast-paced life and diversified consumer demands, Hongdou Men’s clothing starts from consumers and incorporates a separate leisure and entertainment experience area into the design of Hongdou Men’s Clothing Store. This allows the whole family to make a shopping trip with reasonable distribution. While allowing you to choose your favorite costumes, children can enjoy the entertainment in the entertainment area, and family members can also enjoy the leisure time in the coffee drinks area. The integration of technology products into the emotional shop service of Red Bean provides customers with a brand-new feeling of supreme service. Flowing pictures, comfortable music, high-quality products, and intimate personalized design all reflect the spirit of cultivating red beans.

Create "China's No. 1 Cultural Brand"

As the main apparel product of red beans, Hongdou Men’s clothing always takes the vision of creating “China's No. 1 Cultural Brand” and leads the trend with “Mainstream Lifestyle”. Red bean men's clothing has always been adhering to the popular fashion line, integrating the cultural sentiments inherited by the red beans, and injecting a steady stream of positive energy into Chinese clothing.

From the establishment of Hongdou Men’s Wear in 2007 to the transformation and upgrading of the General Assembly to the formation of a new type of smart store in 2016, Hongdou Men’s clothing always adheres to the times and continues to innovate, and is firmly committed to the scientific alliance joining model that suits itself and adapts to the market. "One-and three-priority" operation concept chooses high-quality franchisees, constantly improves store coverage, and actively implements big store strategies. Focusing on people-oriented and user-centered operations in store operations, actively creating topic points, developing fan numbers in ways such as WeChat, Weibo, and membership, increasing the amount of reading and branding, and facing the consumer-oriented experiential consumption orientation. Its own micro-fan group, to create online "red beans community", to better meet the individual needs of consumers, to provide effective customer support for the realization of sales transformation, a perfect display of the new form of red bean men's development.

From the development of chain monopoly roads to transformation and upgrading, to the formation of smart stores in Surabaya and Wuhan, the transformation of red beans is also a microcosm of the rapid transformation and upgrading of Chinese clothing brands. In ancient times, Wang Weihong had a red bean, and now there is a red bean Chinese dream. In 60 years, it is a milestone in the development of red beans. In the future, Red Bean Men will use more high-quality platforms to focus on brands, use the most beautiful red beans to continue to write “love” and “thanksgiving”, use “love” to spread red bean feelings, promote Chinese culture, and continuously interpret the unique fashion of Chinese national brands. The process of brand internationalization and intelligence will soon realize the Chinese dream of Red Bean.